APAC planners exhibit a higher level of optimism compared to their global counterparts for meetings and events in 2024. Photo Credit: Adobe Stock/Creative Sparks
For the inaugural Northstar Industry PULSE Survey,
conducted in collaboration with Cvent, planners across Asia Pacific,
Europe, Middle East, Africa, and North America were polled for the first
time.
Notably, APAC planners exhibit a higher level of optimism compared to
their global counterparts for meetings and events in 2024.
Additionally, over two-thirds of APAC planners find their events more
valuable to stakeholders post-pandemic.
Key findings
include the prioritisation of networking opportunities in face-to-face
meetings by APAC planners, alongside ongoing challenges such as budget
constraints and increased costs worldwide. Popular meeting destinations
within APAC include Bangkok, Singapore, Kuala Lumpur, Hong Kong, and
Seoul.
APAC’s sustainability policies, while trailing Europe, are ahead of
North America. Encouragingly, more than half of APAC planners have
sustainability policies in place.
For access to the complete survey results, download the full report here.