Northstar/Cvent Meetings Industry PULSE Survey (APAC) March 2024

For the first time ever, the Northstar Industry PULSE Survey – co-produced and sponsored by Cvent – polled planners across the three regions of Asia Pacific; Europe, Middle East and Africa; and North America.

APAC planners are notably more upbeat than their global counterparts when it comes to the outlook for meetings and events in 2024. More than two-thirds of APAC planners also say their events are considered more valuable to stakeholders than before the pandemic.

Additional findings of this survey include:

• Networking opportunities rank highest in importance for face-to-face meetings for APAC planners, while budget constraints and higher costs remain top challenges worldwide.
• Within APAC, Bangkok and Singapore are top choices for meetings and events, while Kuala Lumpur, Hong Kong, and Seoul are also popular destinations.
• APAC’s sustainability policies, while trailing Europe, are ahead of North America. Encouragingly, more than half of APAC planners have sustainability policies in place.

To view the full results, download a free copy of the Northstar/Cvent Meetings Industry PULSE Survey report.

About the Survey

The Northstar/Cvent Meetings Industry PULSE Survey was first launched in 2020 to track changes in planner sentiment and expectations throughout the pandemic. Northstar continues to survey event planners on a regular basis to assess how current challenges and trends are shaping the industry. The PULSE Survey is produced in partnership with meetings technology provider Cvent.