Staying ahead of the curve: W Sydney debuts this October

With its imposing curved architecture, Sydney’s soon to be opened W Hotel will house 585 guest rooms, bringing luxury level to new heights in the Darling Harbour precinct. It has begun accepting guest room and event bookings from 12 October, 2023 and is designed with W Hotels’ DNA and Australia’s cultural touchstones, resulting in all-encompassing 24-hour dining and social retreat.

Touchpoints at W Sydney have been curated meticulously, with modern interiors by Bowler James Brindley. When guests step through the copper-clad Welcome, they enter a W immersive world. The hotel houses 1,308 sqm of event space and eight meeting rooms. Its largest space can host 805 pax.

The hotel’s double-level bar, 29/30, is set to become one of Sydney’s most popular venues, with dress circle views of the harbour across a 30-metre mosaic-inlaid infinity pool. Wine, cocktails and a Basque-inspired tapas menu can be enjoyed at 29/30. The bar’s upper tier, on level 30, takes things up a notch, with yacht-inspired interiors and a menu of elevated cocktails and vintage Champagnes by the glass, from Dom Pérignon to Ruinart, and Krug to Armand de Brignac.

The wardrobe worn by the hotel staff has been designed in partnership with celebrity stylist Jess Pecoraro, whose clients include Louis Vuitton, Bottega Veneta and Fendi. Australian-Ukrainian tattoo artist Stanislava Pinchuk has also created a tattoo of stars for the hotel’s guestroom corridors, and muralist Sophi Oldling, has created her conscious, vibrant art on the walls of BTWN, the hotel’s restaurant.

The hotel driveway has been styled with a fleet of vehicles powered by W’s local automotive partner, Genesis Motors.

W Sydney’s GM, Craig Seaward, said: “W Hotels is a brand that was born in New York, but destined for Sydney. The pulse of the city is so aligned with the W spirit - the sense of originality and curiosity, the unique take on luxury, the bold attitude. Eclectic and unexpected, this new hotel will be a beacon for the harbour, a hub of constantly evolving experiences and exciting spaces that unfold from morning till late and are deeply connected to the life of the city. We can’t wait to share W Sydney with our guests when we open our doors on 12 October.”