Banyan Group debuts Dubai with Banyan Tree Dubai.
Banyan Tree Group is rebranding to become Banyan Group as part of the Group's shift into a multi-brand hospitality powerhouse.
Since 2019, Banyan Group has doubled its brand portfolio. New
destinations include Banyan Tree Alula in Saudi Arabia, Garrya in Kyoto,
and Folio in Osaka, Japan, among others. 2023 marked a year of strong
business performance, surpassing pre-pandemic levels.
Banyan Group’s president and CEO, Eddy See, expressed the milestones
as a testament to the Group’s enduring success. The brand evolution
reflects its transformation from a single luxury brand to a diverse
offering, with a focus on meeting evolving traveller preferences and
needs in dynamic markets.
Banyan Group’s Eddy See.The Banyan Group manages 12 global brands, overseeing 75 hotels and
resorts, 60 spas and galleries, and 14 branded residences across 22
countries. The group will launch 19 new properties and residences in
Cambodia, China, Japan, South Korea, Vietnam, and Mexico.
Included in this plan is the debut of Angsana Siem Reap in Cambodia,
the first Banyan Tree property in Japan with Banyan Tree Higashiyama
Kyoto, and additional brands launching in Vietnam and South Korea. The
North American market will witness the introduction of Banyan Tree Veya
Valle de Guadalupe in Mexico.
With its 30th anniversary in 2024, the Banyan Group will also launch
Beyond, a digital companion with a holistic experience, and
'withBanyan,' an experiential members programme.
The global celebration includes trade pop-ups, consumer campaigns,
and the launch of signature scents and artisanal gifts, crafted in
collaboration with local communities.