Millennium & Copthorne Hotels has announced their new position as official hotel partner of Chelsea Football Club from July 1.
The three-year global partnership follows a longstanding partnership between the two brands over the past decade, and will span across multiple regions including Europe, China, South East Asia, North America and the Middle East.
The partnership will also give MyMillennium members and all corporate customers across to exclusive football experiences such as access to Chelsea FC home and European matches with VIP match-day hospitality at Stamford Bridge, and access to visit the training facilities at Cobham, among others.
The group is launching new brands - the Leng's Collection and the M Collection - along with a new set of loyalty programmes for direct customers, corporate clients and planner/booker community. The partnership will provide a new global platform for these activities.
A direct beneficiary of the partnership, The Chelsea Harbour Hotel, will host events in coordination with the Club and their partners. Similarly, the Leng's Mayfair, which will open its doors in Q1 2019, will provide a luxury experience to VIP clients.
"We believe that this is a strong partnership that will not only enhance the perception of both brands on a global platform but will also add to the breadth of services we offer at Millennium & Copthorne Hotels," said Franck Kermarrec, senior vice president, Millennium & Copthorne Hotels.
The partnership is one of the largest of its kin in the Premier League, says Chris Townsend OBE, commercial director of Chelsea Football Club. "We have built a strong relationship with the brand and their hotels close to Stamford Bridge, so to formalise this into a global partnership is very exciting."