Marriott International has ambitious plans for China this year, in
the form of 47 new hotels totalling 12,000 guest rooms. The expansion
will bring the hotel company's portfolio in the country to more than
150,000 rooms across 500 properties. Marriott's footprint will grow
across key regions, with significant development in the Yangtze Delta
region, the Greater Bay Area and the Bohai Rim Economic Circle.
“Greater China’s domestic travel base has proven tremendously
resilient, and we expect that to continue and to evolve positively along
with international travel dynamics,” said Yibing Mao, president of
Greater China for the hotel giant.
“With an eye on changing guest demand, we are strategically building
our portfolio under the ‘Brand + Destination’ strategy and matching
brands with complementary destinations to inspire more guests to explore
Among the new properties will be Rissai Valley, a Ritz-Carlton
Reserve, near the Jiuzhaigou Valley in the Sichuan Province; the W
Macau–Studio City; and the JW Marriott Hotel Xi’an.
Set in a nature reserve, the Rissai Valley will feature 87 private
villas and immersive experiences rooted in the history, culture and
natural beauty of the destination. The 557-room W Macau–Studio City,
scheduled to debut in the third quarter of this year, will feature a W
Sound Suite, the brand’s signature on-site recording studio. Later in
the year, the 333-room JW Marriott Hotel Xi’an in the Xi’an Economic and
Technological Development Zone will offer panoramic views of the city
and two dining options: JW Kitchen and Jin Wei Court Chinese Restaurant.
Bringing in premium brands
Marriott International will add 20 properties under the company’s
premium brands, including Westin, Sheraton, Marriott, Delta, Le
Méridien, Autograph Collection and Tribute Portfolio hotels.
Sheraton Hotels & Resorts will debut in four destinations —
Beihai, Ninghai, Xuzhou and Taizhou — while six new Marriott Hotels will
open in emerging cities, such as Shaoxing, Foshan and Shantou.
The Westin brand will be coming to Shenyang of the Liaoning province
and to Yantai, the core city of the Bohai Economic Rim, while an
Autograph Collection Hotel will be unveiled in Qingdao of the Shandong
province. Delta Hotels by Marriott plans to welcome two new properties,
in the historic city of Xi’an of Shaanxi province and the nature reserve
Growing select-service brands
Select-service properties will represent more than half of Marriott
International’s openings across Greater China this year, with 24 planned
hotels flying flags from either Courtyard by Marriott Hotels, Four
Points by Sheraton Hotels, Fairfield by Marriott, AC Hotels by Marriott,
Aloft Hotels or Element Hotels. They will debut in emerging cities and
destinations, such as Yuyao and Zhuji in the Zhejiang province, and
Qiongzhong in the Hainan province.
Source: Northstar Meetings Group