Malaysia launches ESG Certification for hotels

The collaborative initiative looks to set clear sustainability standards for hotels and resorts in the country.

The ESG Certification, a collaborative initiative by the Malaysian Association of Hotels, SGS Malaysia, and Saimatrix Integrated, aims to provide comprehensive guidelines and measurable checklists for sustainable practices in the sector.
The ESG Certification, a collaborative initiative by the Malaysian Association of Hotels, SGS Malaysia, and Saimatrix Integrated, aims to provide comprehensive guidelines and measurable checklists for sustainable practices in the sector. Photo Credit: Adobe Stock/Luciano Mortula-LGM

The Malaysian hospitality industry is embarking on a transformative journey towards sustainable tourism with the launch of a pioneering ESG (Environmental, Social, and Governance) Certification for hotels and resorts.

Unveiled last week in Petaling Jaya, this collaborative initiative by the Malaysian Association of Hotels (MAH), SGS Malaysia, and Saimatrix Integrated aims to provide comprehensive guidelines and measurable checklists for sustainable practices in the sector.

Endorsed by the Ministry of Tourism, Arts and Culture (MOTAC), the ESG Certification for Hotels & Resorts provides clear guidelines and a comprehensive, measurable checklist for sustainable tourism practices. By adopting these standards, hotels and resorts can operate in an environmentally responsible, socially equitable, and well-governed manner, aligning with Malaysia’s 2030 vision for sustainable tourism.

The Memorandum of Understanding signing between Malaysian Association of Hotels, SGS Malaysia, and Saimatrix Integrated.
The Memorandum of Understanding signing between Malaysian Association of Hotels, SGS Malaysia, and Saimatrix Integrated.

Endorsed by the Ministry of Tourism, Arts and Culture (MOTAC), the ESG Certification aligns with Malaysia's National Tourism Policy 2020-2030, which envisions establishing the nation as a leading eco-friendly destination globally.

“This certification is designed to set a new standard in sustainable practices and become a benchmark within our industry, aligning perfectly with Malaysia’s National Tourism Policy of 2020-2030,” said Datin Christina Toh, president, Malaysian Association of Hotels.

With over 1,000 plus member hotels, Toh hopes to inspire properties to adopt the ESG certification for best practice and strengthen Malaysia’s reputation as a leading eco-friendly destination.

The National Tourism Policy (DPN) 2020-2030 aims to revitalise Malaysia's tourism industry with a focus on Competitiveness, Sustainability and Inclusiveness. Aligned with the United Nations Sustainable Development Goals (UNSDG), this policy seeks to position Malaysia as a top ecotourism destination globally and secure a spot among the world's top 10 tourism destinations in arrivals and receipts.

Audits a key step towards ESG Certification

Saimatrix Integrated's managing director, Dr. Balan Balasundram, explained the meticulous process involved. “We begin with educating all staff and personnel of hotels and resorts on the fundamentals of ESG. We know some hotels have started their own processes, such as energy saving, waste management… We will guide properties to ensure these are aligned with the UNSDGs criteria, tracking their progress and get them ready for certification by SGS Malaysia.”

The entire process, he said, will take between eight to 12 months with certification validity of three years.

SGS and MAH will release the cost and training structure at a later date. For now, costs will depend on the number of rooms, categorised into low, medium, and high-capacity hotels.

To support hotels and resorts on this ESG journey, a series of free webinars will be conducted on 10-11 July and 17-18 July. These webinars will provide insights into the certification process, its significance, and the tangible benefits of participation.

Source: Travel Weekly Asia