Serviced residences provider Frasers Hospitality has kicked off a promotional campaign in celebration of its 20th anniversary milestone, offering guests a shower of rewards and chances to win two 'Golden Tickets', each representing RMB20,000 (US$3,176) in room stays.
"We have shown agility in overcoming the numerous challenges over the last 20 years to become a key global player in the hospitality industry. Whether it was opening new properties during the Asian Financial Crisis and later the SARS outbreak or taking the brand out of Singapore into new markets, my team was in step with me at every turn," said Choe Peng Sum, chief executive officer of Frasers Hospitality.
"Together we opened in Manila, Seoul and London in 2002 before going to Shenzhen in 2004 and expanding to more cities. Our staff, corporate clients and partners have been so integral to the strength of our brand, and we couldn't have done this without them," added Choe.
Currently, the hospitality brand has grown from its two properties in 1998 to more than 150 in over 80 cities.
Themed 'A World of Thanks', the promotional campaign will offer guests who book directly with Frasers Hospitality from March 28 to June 28 a chance to qualify for its 20th Anniversary lucky draw.
Chinese nationals residing in China will stand a chance to win two Golden Tickets worth RMB20,000 of room stays each, which can be used at Frasers Hospitality properties worldwide.
During the same period, Fraser World members will earn an additional 20% Fraser World Points when they book a stay with Frasers Hospitality.
Guests can also redeem free stays using 20% less Fraser World Points from March 28 to December 31. Guests will also be receiving vouchers offering a 20% discount on various F&B and guests services at selected Frasers Hospitality properties worldwide.