Club Med Phuket’s recent refurbishment includes newly designed spaces and a new MICE centre. Photo Credit: Club Med Phuket
The recently refurbished Club Med Phuket on Kata Beach, located in
the Southern Province of Thailand, gets ready to receive events groups
with the launch of its new MICE centre in August this year.
The new centre includes a new conference room hosting up to 100 pax,
with two renovated meeting rooms to facilitate break-out sessions. Its
complemented by a new alfresco lounge that allows event delegates to
network and socialise in a more healthy outdoor environment.
Additionally,
the refreshed theatre space offers new lighting, furniture and an LED
backdrop that can be utilised by corporate events.
Rachael Harding, CEO, East and South Asia & Pacific markets, Club Med expect to see a solid global rebound of 2.4 times the market compared to 2021.According to Rachael Harding, CEO, East and South Asia & Pacific
markets, Club Med, the demand for MICE will continue to see an upward
trend. “We expect to see a solid global rebound of 2.4 times the market
compared to 2021. We wanted to revitalise our approach to MICE and keep
it fresh with new ‘workations’ where travellers can mix work with
leisure. This will also help teams to forge stronger bonds and increase
productivity.”
Harding also shared that MICE in Asia has seen a 62 per cent increase
in demand compared to 2021’s. “We are on the way to reaching the same
pre-pandemic numbers in 2019.” Club Med targets corporate groups who are
either on incentive travel trips or attending events such as product
launches.
Club Med’s seamless approach in integrating work and leisure under
one roof has created a demand for corporates who want “worktainment”.
“These corporates often look for private spaces for their employees to
reconnect with their teams, provide a travel incentive to bond and
reward staff, and host team-building activities with short and efficient
meetings,” said Harding.
She added that the option to fully rent out Club Med’s resorts is
also increasingly attractive to companies that want an exclusive company
retreat for their employees.
Club Med is mindful of post-pandemic safety protocols and has
developed a Safe Together guest assurance programme with the support of
Ecolab, a global leader in water, hygiene and energy technologies and
services.