Accor has signed a global partnership with the International LGBTQ+ Travel Association (IGLTA), in an effort to facility greater equality within the travel sector.
This also marks a first step and "important statement" for the brand's new pillar on diversity and inclusion for LGBTQ+ travel, which has an annual reach of more than four million consumers, according to Accor.
The French hotel group believes this approach to diversity, equity and inclusion, whether for team members, clients or communities, will cultivate company-wide innovation and performance, and create an inclusive environment for all to thrive in.
Simon McGrath, CEO, Accor Pacific said: “As the largest hotel operator in Australia and New Zealand, we are proud to take a leadership role in championing diversity and inclusivity. Embracing diversity and equal opportunities leads to a positive and productive workforce, which ultimately results in career development, greater debate, decision-making and outcomes for society."
These inclusive examples include implementing internal inclusion policies, promoting external messaging such as ibis’ “We are Open” campaign, and sponsoring Pride marches.
"The main challenge is to find a good recipe for inclusion: how to integrate all people, regardless of their social or educational background, gender, race, age, disability, sexual orientation as well," said VP, group diversity & inclusion, Anne Sophie Beraud.
Steven Daines, Accor's chief talent & culture officer, added: “With more than 260,000 Accor team members in 110 countries, diversity makes us who we are; it forms our very identity and defines our people-first culture.
"We hope our collaboration with IGLTA will further consolidate our aspiration to be the reference point in the hospitality sector for LGBTQ+ employees and guests."