Tribe Tours sets its sights on accessibility and automation

Its first inclusive and accessible wheelchair-friendly Enabling Village Tour in Singapore is conducted by PWD guides.

Tribe Tours will be developing wheelchair-friendly routes and tours on Sentosa.
Tribe Tours will be developing wheelchair-friendly routes and tours on Sentosa. Photo Credit: The Palawan @ Sentosa, Shangri-La Group

Inbound travel planner, Tribe Tours, is pioneering wheelchair-friendly routes and tours in Singapore. Founded in 2016 to offer curated tours that include corporate team building retreats or team bonding events from 20 to 300 pax, it has been hosting tours for global events in Singapore such as ITB Asia and Board Members Meetings.

The planner has won awards from the Singapore Tourism Board (STB) for its tours and its Chinatown Murders, a gamification and storytelling experience, and the WiT Travel Changemakers Award 2023 in the “Hidden Gems” category.

Yock Song Law, head of partnerships and business development who joined Tribe Tours from the STB, where he spent 10 years of his career, is eyeing the accessible and inclusive travel market. He sees potential for demand not only from inbound travellers but the local market as well.

“We’re talking about tours not only for PWD (Persons With Disabilities) but an ageing population around the world. In Singapore, citizens aged 65 and above made up almost a fifth of our population in 2023,” he said.

According to Population Trends, in Asia and the Pacific, the number of older persons is projected to more than double, from 630 million in 2020 to about 1.3 billion by 2050, forming one quarter of the population – up from 13.6% in 2020.

Tribe Tours launched its inclusive and accessible tour in Singapore, conducted by PWD guides, last August. The 1.5-hour wheelchair-friendly Enabling Village Tour brings visitors around the inclusive and accessible community space, where they learn about how each area caters to different needs that PWDs may require, from physical needs, assistive technology, to employment opportunities.

Law said the tour has proven popular for corporates and school groups, and welcomed visitors from countries including Korea, Hong Kong, China, and Thailand. “Overseas visitors are particularly interested in Singapore’s approach to inclusive planning. Seeing visitors depart feeling inspired and eager to implement similar initiatives in their own communities is truly rewarding.”

Pilot projects with Sentosa Development Corporation

Tribe Tours is now working on pilot projects with the Sentosa Development Corporation to develop wheelchair-friendly routes and tours on the island. “For PWDs, going to Sentosa now can be a challenge – and there are several stress points. How wheelchair-friendly is public transport, how do they get access to the beach?

“Sentosa is a good place for us to test and start. We are looking at a range of tours – self-guided, guided for those with some mobility such as ability to get out of their wheelchairs and a different route for guests requiring full accessibility options,” said Law.

Beyond that, he is exploring how tech and data can help with wayfinding around Singapore.

“Travel can be more inclusive for people with disabilities when we make wayfinding easier. By empowering PWDs to provide firsthand data on accessibility, we can feed open maps platforms like Google with the information they need to help everyone navigate the world with confidence,” he said.

The Singapore government is also preparing for the future of an ageing society. From March 2024, wheelchair users can find barrier-free routes on the national OneMap app, making it easier for them to navigate different parts of Singapore. The initiative by the Singapore Land Authority (SLA) to map out such routes features wheelchair-accessible covered linkways, ramps, footpaths, pedestrian crossings, and overhead bridges with lifts. About 1,100 km of accessible routes have been mapped across nine areas in Singapore.

Source: WiT