Planners, here’s why you should answer the call of culture

Cultural Attractions of Australia brings together 18 of Australia’s most iconic venues and activities for creative incentive travel ideas.

Cultural Attractions of Australia provides a one-stop source of creative ideas to enhance business events planning.
Cultural Attractions of Australia provides a one-stop source of creative ideas to enhance business events planning. Photo Credit: Cultural Attractions of Australia

Incentive and conference planners have a choice of 18 iconic cultural attractions that celebrate Australia’s diverse ethnic, historic, cultural and sporting influences.

Members of Cultural Attractions of Australia (CAOA) range from UNESCO World-Heritage listed locations such as Tasmania’s Port Arthur Historic Site to sporting arenas such as the Melbourne Cricket Ground. Museums and galleries include the Museum of Old and New Art in Tasmania and the National Gallery of Victoria in Melbourne, whilst the Sydney Opera House and the Arts Centre Melbourne showcase renowned performance spaces.

Beyond venues, the collective includes experiences such as yoga sessions conducted atop the Adelaide Oval’s Western Stand rooftop; High Tea at Australia’s Parliament House in Canberra; ‘wing walking’ at the Qantas Founders Museum in Longreach, Queensland; dining beneath the immense skeleton of a 124-year-old blue whale at Western Australia’s WA Museum Boola Bardip; cruising on Sydney Harbour aboard the Edwardian steam yacht Ena; or sailing on one of the world’s rarest replica tall ships, the Duyfken.

CAOA members aim to provide versatile ideas for conference social programmes, accompanying partner activities, teambuilding concepts or ultimate rewards for incentive high-achievers.

“We believe our members and the venues and experiences they represent are a perfect fit for business events and deliver a range of inspiring and refreshingly new options for planners who seek to deliver events with impact,” says Annabel Sullivan, Executive Officer of CAOA.

CAOA provides a one-stop source of creative ideas to enhance business events, with dedicated website pages to address planning queries. Assistance provided by CAOA includes lists of experience and venue options; activity and function ideas; access to member images and introductions to business event specialists within its member organisations.



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