Since the outbreak of COVID-19, environmental sustainability, health, safety, and wellbeing have become central to the resiliency and sustainability discussion. Sustainability awareness has come into sharp focus over the last 18 months, with a number of sustainable developments and green MICE projects sprouting across the globe.
To create a sustainable legacy for Taiwan's MICE industry, MEET TAIWAN has been promoting the government's Green MICE Guideline "Stay green, go sustainable", with goals to balance energy conservation and environmental sustainability to reduce greenhouse gases, trash, and the waste of resources, lessening the impact of MICE events on the environment and cooperatively moving Taiwan Green MICE into post-pandemic times.
The importance of going green
Sustainable development is on the rise, particularly after the United Nations announced its 17 Sustainable Development Goals (SDGs) in 2015. These include goals for environmental sustainability, positive social impact, good governance, and corporate social responsibility (CSR). In line with this vision, governments are promoting and developing the sustainability of their tourism and MICE industries, guiding industry stakeholders though the steps of creating sustainable environments and enhancing industry economics.
Moving forward, the MICE industry will need to reassess its environmental footprint and try to be a leader for change, working together with related supply chains to achieve green sustainability together. An increasing number of countries in Europe and prominent MICE destinations such as Denmark, Singapore, and Thailand have also made green sustainability a top priority for their MICE industry development.
How Taiwan promotes green MICE
MEET TAIWAN has promoted the government's Green MICE Guideline since 2013, creating new business models, combining corporate events with social and ecological commitment, encouraging meeting organisers and suppliers to use green materials, and adopting the spirit of ‘reduce, recycle, and reuse’ for minimal waste and environmental impact.
MEET TAIWAN assists local meeting organisers to comply with international green sustainability certifications that involve sustainable event management, as well as offsetting the carbon footprint of events. To date, 17 MICE companies in Taiwan, including event organisers, exhibitions and venues, which have obtained the ISO 20121 standard for Sustainable Event Management — the highest number in Asia.
In addition, MEET TAIWAN supports collaborative efforts with buyers and organisers to develop trusting relationships and maintain compliance.
How to build back better
The need to implement sustainable business models and reduce environmental impact will be critical to long-term MICE recovery in a post-pandemic world; and both corporations and individuals will need to take action in shaping a sustainable future.
In line with the United Nations' SDGs, MEET TAIWAN will stay green and go sustainable, continuing its consultation with event organisers to ensure a sustainable legacy for Taiwan's MICE industry.
Green meeting initiatives include stakeholder education, rethinking the impact of supply chains, redistribution and utilisation of resources, CSR, and environmental, social and governance issues. MEET TAIWAN also encourages organisers to interact with the rest of the world, for example, subsidising tuition fees and assisting them to choose professional consulting services to ensure MICE industry partners are aware of the importance of coexisting with nature by establishing sustainable management principles. As a result, MEET TAIWAN aims to further strengthen Taiwan's MICE industry development.
This article is brought to you by MEET TAIWAN