The 17th UFI Asia-Pacific Conference 2024 heads to Macau

The annual event will be held from 7-8 March 2024.

Macau: demonstrating a strong and collaborative MICE industry.
Macau: demonstrating a strong and collaborative MICE industry. Photo Credit: Adobe stock/Richie Chan

UFI, the Global Association of the Exhibition Industry, will stage its 17th UFI Asia-Pacific Conference in Macau from 7-8 March 2024. The event, which welcomes exhibition industry professionals, will be hosted by the Macau Fair & Trade Association (MFTA).

Synthia Chan, council chairperson for the MFTA, was delighted with this announcement: “It has been a long and winding road for having (the) APAC Conference in Macau but we persisted, hoped, and never gave up! This is the strength of our industry! This is the strength of Macau! This is why Macau welcomes you all to the UFI Asia-Pacific Conference 2024!”

Mark Cochrane, UFI Asia-Pacific regional director, said: “We are pleased and honoured to bring the UFI Asia-Pacific Conference to Macau. The original plan was to host this event in Macau in 2020, but the global pandemic delayed that by four years. However, we are looking forward to working with MFTA and the team in Macau to put together an innovative and exciting programme for our members in 2024!”

Some 220 exhibition industry leaders from Asia and beyond gathered in Kuala Lumpur for the 2023 edition of the UFI Asia-Pacific Conference in Malaysia – the first time the conference was held face-to-face after the 2019 edition in Tokyo, Japan.

The 2024 UFI Asia-Pacific Conference will host two days of expert panels and keynote sessions from exhibition industry leaders, delving on hot topics and opportunities in the region.

Macau is expected to host 170,000 professional visitors from mainland China, Portuguese-speaking countries and southeast Asian nations during the second half of 2023, according to the Office of the Secretary for Economy and Finance. For 2023, Macau is due to host over 1,000 conventions and exhibitions, and the second half is expected to be a “peak period”.