Taiwan MICE Industry Online Seminar concludes with high hopes

Industry stakeholders from Taiwan and Japan converge to embrace bright prospects for a MICE rebound soon.

MEET TAIWAN brought together Taiwanese suppliers and Japanese buyers in a cutting-edge virtual seminar-cum-tabletop networking meeting.
MEET TAIWAN brought together Taiwanese suppliers and Japanese buyers in a cutting-edge virtual seminar-cum-tabletop networking meeting.

The inaugural special Japanese edition of the MEET TAIWAN – Taiwan MICE Industry Online Seminar wrapped up on 28 June, ringing in a positive note for future business with a solid presence of close to 100 industry players from Taiwan and Japan in attendance.

The bilingual event, conducted in Mandarin Chinese and Japanese, was an invitation-only affair exclusively for Japanese planners to acquire updated, more in-depth knowledge of Taiwan’s comprehensive selection of MICE products and offerings. The event comprised a MEET TAIWAN MICE seminar and included pre-scheduled one-on-one sessions between suppliers and buyers.

Approximately 20 of Taiwan’s premier MICE suppliers, from exhibition and convention venues, hotels, DMCs to PCOs, converged at the newly opened International Convention Center (ICC) in Tainan, while buyers from across Japan attended online and connected with the Taiwan attendees via an interactive virtual platform.

Why meet in Taiwan?

Chang Shu-Yi, director of Taiwan’s Bureau of Foreign Trade, shared that MICE delegates can be assured of their safety and security with the country’s enhanced measures for large-scale events.
Chang Shu-Yi, director of Taiwan’s Bureau of Foreign Trade, shared that MICE delegates can be assured of their safety and security with the country’s enhanced measures for large-scale events.

During the seminar, Chang Shu-Yi, director of Taiwan’s Bureau of Foreign Trade, Ministry of Economic Affairs, highlighted several key points why overseas companies should consider Taiwan as a destination for MICE events in the endemic period.

Chang touched on the highly specialised and enhanced professional support services that Taiwan’s MICE industry stakeholders offer, along with MICE-related digital solutions, such as virtual exhibition models, to assist planners and organisers. Lin referenced the opening of ICC Tainan, where 5G technology was deployed, enabling venue attendees to experience a "cross-screen interactive experience."

MEET TAIWAN's Nina Lin [left] said that planners are able to tap on Taiwan's " “one-stop shop” services" for all encompassing support from the International Trade Bureau of the Ministry of Economic Affairs.
MEET TAIWAN's Nina Lin [left] said that planners are able to tap on Taiwan's " “one-stop shop” services" for all encompassing support from the International Trade Bureau of the Ministry of Economic Affairs.

Nina Lin, executive deputy director of MEET TAIWAN, expounded on the convenient three-hour flight time between Taipei and Tokyo and large-scale business events previously organised by Japanese clients, such as Toyota, Panasonic, Shiseido, among others, before the pandemic.

Lin also shared details regarding the “one-stop shop” services that MEET TAIWAN can provide for event planners. With the support of the International Trade Bureau of the Ministry of Economic Affairs, these activities range from business matching, field visits, venue recommendations, assistance on visa issues, and subsidies for the organisation of trade fairs and incentive travel to Taiwan.

“We may be unable to travel to Japan at this time but we hope that Japanese buyers will have a better understanding of Taiwan’s MICE industry through this seminar,” Lin said.

Forging connections, high hopes

One-on-one pre-scheduled appointments between Taiwan suppliers and Japanese buyers were conducted via a virtual event platform.
One-on-one pre-scheduled appointments between Taiwan suppliers and Japanese buyers were conducted via a virtual event platform.

The Japanese buyers were ecstatic to connect with trusted suppliers in their pre-scheduled appointments, such as ICC Tainan, Kaohsiung Exhibition Center, Grand Hi Lai Hotel, Kaohsiung Marriott Hotel, Howard Plaza Hotel Kaohsiung, Crowne Plaza Hotel Tainan, TW MICE Event & Destination Management Company, Taiwan Tour, GIS Group Global, and more. 

“It’s a good experience!” Hojo Masaaki of J.World Travel, specialising in upscale meetings and incentives, shared that he was “very happy” to meet with a Taiwan supplier who offered the type of “high-end, luxury MICE product” that he had been seeking for corporate clients.

Toshiharu Adachi, whose company Japatra, deals with “100% incentive travel” likewise expressed delight at making a connection for his automotive company client seeking to organise an event in Taipei for about 100 guests. 

The Taiwan MICE suppliers were equally optimistic about future business prospects.

“It was amazing!” enthused Rachel Lien from TW MICE Event & Destination Management Company about the one-to-one sessions which revealed that “the Japanese buyers who came really had events that they are planning to organise for next year.”

For MICE events specialist Taiwanlook, Adam Milczarek believes that “it is always good to connect with people at these events. We handle automotive and finance industries and sometimes it’s difficult trying to break into the Japanese market, so an event like this provides an opportunity to open up that avenue a little more.”

The Taiwan MICE Industry Online Seminar was a joint collaboration between MEET TAIWAN and Northstar Meetings Groups.



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