The training programme introduced by PATA and MGM will target the local MICE industry and impart valuable insight into current best practices and the evolving landscape of MICE. Photo Credit: Adobe Stock/f11photo
The Pacific Air Travel Association (PATA) will launch a
capacity-building programme for the Asia-Pacific tourism sector in
Macao.
With the theme of “Macao MICE Forward: Innovate, Sustain, Excel –
Smart Solutions Training for Sustainable MICE”, the programme is a
collaboration between PATA and MGM. The programme will be conducted over
two and a half days from 24-26 September, targeting local MICE
stakeholders.
Topics covered include the integration of technology and AI in the
MICE industry, operational sustainability, and the future of
international hospitality and tourism.
This comes as PATA shifts its focus to capacity-building initiatives
tailored to the MICE industry, on the back of previous programmes such
as the Tourism Destination Resilience (TDR) programme for destinations,
the Finance and Digital Skills programme for tourism SMEs, and the
Informal Workers Programme.
"The shift in the MICE industry highlights the need for greater
flexibility and innovation to meet evolving delegates' expectations,
with digital readiness and being market-driven," said PATA CEO Noor
Ahmad Hamid.
“Macao's ability to drive diversifications and highlight its unique
culture, heritage and abundance of attractions suits well to offer the
best experience for MICE travellers. In this respect, PATA is proud to
collaborate with MGM to support the positive transformation of Macao’s
MICE tourism towards a more sustainable and innovative future."