How M&C Asia Connections 2023 builds MICE events in paradise

M&C Asia’s flagship event, M&C Asia Connections (MCAC) 2023, kicked off with an exuberant start on 14 August in Singapore, as over 150 global buyers and exhibitors converged in the Lion City for an exhilarating week-long programme.

A balance of business and relaxation

M&C Asia, the organiser of the event, specially crafted a robust agenda that left meeting professionals enthralled with its well-paced, engaging, and inspiring programme.

Teguh Heri Basuki, a seasoned attendee of numerous tradeshows, found himself particularly impressed with the unique approach of M&C Asia Connections. The division of meetings and site inspections into focused half-day sessions – the first day at Amara Sanctuary Resort Sentosa and the second day at Marina Bay Sands – stood out as a remarkable strategy.

"Commencing the day with invigorating meetings, followed by post-lunch site inspections and engaging activities, creates an exceptionally enjoyable experience," he commented. “This innovative approach not only prevents meeting fatigue but also enhances the overall enjoyment for both buyers and exhibitors.”

Pauline Suharno, president of Elok Tour in Jakarta, echoed the sentiment of being pleasantly surprised by the meticulous attention to detail and warm hospitality she encountered. "This show is so different and impressive, and the tabletop meetings are done over round tables, making it more casual," she shared. The island ambiance of Sentosa left a lasting impression on her. The entire experience, from the creative setup of the tables and activities to the hotel stay, showcased the different ways MICE clients could experience Singapore.

Forging the right connections

Camillus Ong, events manager, Seventy2, from Singapore, was pleased at the strong and balanced representation of many hotels from Asia Pacific, as he was on a quest to look out for new destinations apart from the major cities.

Maria Ko, president and CEO of MAKO Lifestyle, based in Vancouver, was delighted with the opportunity to explore Singapore’s latest MICE offerings. She was gearing up to bring more groups to the city next year as Air Canada will be launching four-times weekly direct flights from Vancouver to Singapore starting April 2024.

Fun-filled day of varying programme

The event, which will last till 18 August, welcomed Asian and international buyers to Sentosa, where they were hosted at The Outpost Hotel Sentosa and Oasia Resort Sentosa.

The event rolled out the red carpet for Asian and international buyers at Sentosa. Hosting them at The Outpost Hotel Sentosa and Oasia Resort Sentosa, the first day began with a sumptuous breakfast at The Outpost Hotel Sentosa's Revelry Hall. Attendees then proceeded to their pre-scheduled one-on-one appointment sessions with sellers at the neighbouring Amara Sanctuary Resort Sentosa.

Following an eventful morning of tabletop meetings and a buffet lunch, attendees embarked on a site inspection of the five-star heritage property. The day unfolded with a unique Scentopia perfume-making activity, sparking camaraderie among sellers and buyers like.

The evening was punctuated by the Island Discovery tour at The Palawan@Sentosa, featuring an array of unique spaces along Palawan Beach. Delegates had a tour of +Twelve Beach Club, which offers 12 private cabanas and pools; Splash Tribe, a family-oriented beach club; UltraGolf, an 18-hole mini golf course by the beach; HyperDrive, Asia’s first indoor gamified electric Go-Kart circuit for real-life racing; and HydraDash, Singapore’s first inflatable obstacle course on water. A food truck area will open later this month.

The day culminated with an opening cocktail and dinner at Hidden Joy, a new Cantonese fusion restaurant that recently opened its doors at Amara Sanctuary Resort Sentosa. M&C Asia Connections marked the debut event at this restaurant, a fitting testament to the innovative spirit of the entire occasion.