AIME goes hybrid amid lingering travel restrictions

New dates, new format and on-demand content to ‘kickstart’ industry in 2021

AIME will blend physical and virtual meeting formats in March 2021.
AIME will blend physical and virtual meeting formats in March 2021. Photo Credit: Talk2 Media & Events

MELBOURNE – The Asia Pacific Incentives and Meetings Event (AIME) this week announced its 2021 show will take place from 15 to 17 March at the Melbourne Convention & Exhibition Centre, incorporating a virtual format.

With uncertainty lingering over the resumption of international travel, AIME organiser Talk2 Media & Events has developed a hybrid model that will see exhibitors, hosted buyers and visitors attend in person in Melbourne, or virtually via a dedicated online event portal.

“We understand that we all have a role to play in driving business events to help rebuild global economies and the new hybrid AIME is being designed to quickly help kickstart our industry in 2021. By moving the show to March, we are giving the industry some extra time to adjust to post-COVID conditions as well as providing them with a road to new business opportunity,” said Matt Pearce, CEO, Talk2 Media & Events.

In the new format, virtual exhibitors and visitors will have the freedom to schedule meetings best suited to individual time zone schedules, and content from the Knowledge programme will be available ‘on demand’.  

All exhibitors will form part of the virtual exhibition, with those able to travel also taking part in the live show in Melbourne.

Tourism Australia executive general manager events, Penny Lion, said the recovery of Australia’s business events sector will depend on the industry coming together.

“Engaging with businesses across Australia on the importance and value of events will play a role in ensuring they are ready and willing to meet and do business when the time is right. If all things go as planned, AIME 2021 will be an early opportunity to renew business relationships, to be inspired and to start planning the events which will put the industry back on its feet.” She said.

Additional changes include an updated business-matching process, virtual networking opportunities and new activations on the show floor.

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