AIME 2022 gets back to business

300 confirmed exhibitors at the hybrid Asia Pacific Incentives and Meetings Event, as interest rises ahead of Australia's reopening.

AIME 2022 will first be held in-person from 21 – 23 March, with a welcome event at Centrepiece at the Melbourne Park, and then online from 28 March - 1 April.
AIME 2022 will first be held in-person from 21 – 23 March, with a welcome event at Centrepiece at the Melbourne Park, and then online from 28 March - 1 April. Photo Credit: AIME

The buzz is on among local meetings industry professionals ahead of the Asia Pacific Incentives and Meetings Event (AIME) from 21-23 March, as Australia finally prepares to open to international visitors starting 21 Feb 2022.

AIME 2022 has confirmed hosted buyers from Australia and Zealand, and with the end of a two-year freeze on Australia's borders, organisers are also anticipating a spike in attendance when the event opens at the Melbourne Convention & Exhibition Centre.

Nearly all of Australia’s Convention Bureaux will be participating, as well as the Business Events Council of Australia.

The event will first be held in-person from 21 – 23 March, with a welcome event at Centrepiece at the Melbourne Park, and then online from 28 March - 1 April. The hosted buyers programme will also proceed online.

A total of 14,000 meetings, and 300 exhibitors are expected to be concluded over the three-day event.

One of its key programmes, the AIME Knowledge Exchange, will be delivered by partner Professional Convention Management Association (PCMA), focused on three core themes: Business Innovation, Driving Engagement and Human Connection by PCMA, and Fostering Collaboration by Meetings & Events Australia.

Hosted by Australian broadcast journalist and former news anchor Mimi Kwa, speakers include tech entrepreneur and growth hacker Steve Sammartino, and ​CEO of profit-for-purpose toilet paper company Who Gives A Crap, Simon Griffiths.

“I hope those attending AIME will come out of the Knowledge Program with actionable insights that will help them take their business to the next level," said Sammartino, noting that the event is focused on rebuilding the events industry and re-instilling confidence in industry professionals.

"Given the challenges of recent years, now, more than ever, we recognise the value of harnessing the skills and expertise of our industry to share knowledge and collaborate, and the Knowledge Program is set to deliver a program that will help educate, guide and set the scene for the year ahead in business events," said Patricia O’Callaghan, CEO, Destination Gold Coast.

AIME 2021 was scheduled to take place at the MCEC and online from 15 to 17 March, but was eventually scrapped in January due to ongoing travel restrictions.



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