. AIME and PCMA join forces for 2022 show | Meetings & Conventions Asia

AIME and PCMA join forces for 2022 show

Renewed partnership will deliver year-round engagement before the March event in Melbourne.

PCMA's managing director APAC, Karen Bolinger (left) with AIME event director, Silke Calder.
PCMA's managing director APAC, Karen Bolinger (left) with AIME event director, Silke Calder.

The Asia Pacific Incentives and Meetings Event (AIME) has announced details for its 2022 show and confirmed the Professional Convention Management Association (PCMA) as official partner for its signature Knowledge Program.

The partnership will deliver year-round engagement and activity aimed at assisting the business events Industry on its recovery path, before culminating in a three-day live event (21-23 March) at the Melbourne Convention and Exhibition Centre (MCEC). PCMA also previously supported the 2020 event.

“AIME is one of the first in-person global events to kick-start our business events calendar next year, so we understand our critical role and responsibility in launching this for our industry. The Knowledge Program plays a big part in this, through connection and learning we can all come together to evolve the way we think for the better,” said AIME event director, Silke Calder.

PCMA's APAC managing director, Karen Bolinger — formerly the CEO of Melbourne Convention Bureau — said: “I have a deep understanding of AIME from all sides and know the importance of a fully rounded show as far as quality educational content is concerned. I am passionate about the Knowledge Program and how it can truly shape business for the year ahead. 

"Bringing our industry together to build their skills and knowledge has never been more important and we look forward to showcasing what is sure to be one of the most compelling Knowledge Program events in AIME’s history.”

Details of speakers and event activities will be revealed progressively throughout 2021. These sessions will focus on skills of the future, participant experience, personal development, and an assessment of where the industry is when the event opens in 2022.

AIME 2021 was scheduled to take place at the MCEC and online from 15 to 17 March, but was eventually scrapped in January due to ongoing travel restrictions.




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