. TCEB introduces ‘MICE Thailand Signature’ campaign | Meetings & Conventions Asia

TCEB introduces ‘MICE Thailand Signature’ campaign

Pacheewee Charoensuk, district market developments, Ratchaprasong Square Trade Association; Nichapa Yoswee, TCEB's senior vice president - business; Marc Begassat, managing director of King Power Mahanakhon.
Pacheewee Charoensuk, district market developments, Ratchaprasong Square Trade Association; Nichapa Yoswee, TCEB's senior vice president - business; Marc Begassat, managing director of King Power Mahanakhon.

Thailand has launched a new MICE campaign to entice more MICE travellers to the country with exclusive privileges and special discounts.

With these incentives, Thailand Convention and Exhibition Bureau (TCEB) - Business - who is responsible for the campaign - hopes that participants will maximise their spending, extend their stay or combine their business with selected leisure activities and experiences at 262 establishments. The campaign begins now and will end on December 31, 2019.

Nichapa Yoswee, TCEB's senior vice president - business, said, "This is based on TCEB's new 'Redefine Your Business Events' branding by partnering with private sector to highlight the diversity of the country's activities and attractions that can redefine their business experiences."

Participating service providers include Ratchaprasong Square Trade Association (RSTA), Siam Synergy Trade Association, ICONSIAM, King Power Mahanakhon, Siam Takashimaya, Mega Bangna, Avani Riverside Bangkok, Anantara Riverside Bangkok, Radisson Blu Plaza Bangkok & Hotel, Oasis Spa, Divana Spa, Harnn, Karmakamet Diner, PAUL depuis 1889, ABC Cooking Studio, as well as Siam Niramit.

Marc Begassat, managing director of King Power Mahanakhon, added, "We are very pleased to be a part of MICE Thailand Signature and to play a role in showcasing Bangkok's new landmark destination. With this partnership, we look forward to welcoming MICE members of TCEB to Mahanakhon SkyWalk, Thailand's highest observation deck at King Power Mahanakhon as we continue to build a unique and exhilarating travel experience for visitors from around the world."