Ahead of FIFA World Cup 2022, Qatar has announced two new hotel developments as part of the destination’s tourism development plan to diversify its travel offerings to attract visitors.
“Throughout this year and in the run up to the FIFA World Cup Qatar 2022, we are expanding our tourism offering to ensure guests can enjoy the very best in Qatari hospitality. Extensive hotel and resort development is key,” said His Excellency Akbar Al Baker, secretary general of Qatar National Tourism Council and CEO of Qatar Airways.
Slated for late 2020 and early 2021 openings are Hilton Salwa Beach Resort & Villas and Zulal Wellness Resort.
Opening first is Zulal Wellness Resort, located outside Abu Samra – about a 1.5 hours car journey from Doha city. Touted to be the largest wellness destination in Qatar, and the first in the region, guests can expect offerings such as the world’s first centre for Traditional Arabic Islamic Medicine, these healing principles incorporated into wellness therapies as well.
Split into two zones, the wellness resort offers 60 suites and villas for individual travellers, couples and groups, while the family wellness resort offers 120 rooms and suites. The resort will do a partial opening later this year, before fully launching in early 2021.
Next is the Salwa Beach project, this partnership with Hilton Hotels and Resorts marking the global hotel brand’s seventh opening in the region. Eighty-four kilometres away from capital, Doha, the resort covers an expansive 3.5km of private beaches, as well as 30 villas that each come with individual pools and gardens for a secluded vacation. A further 246 rooms and suites are due to open in early 2021.
For business groups, after concluding their events at the 1,300sqm dedicated ballroom for hosting events of up to 1,200 pax, some resort highlights are the more than 25 F&B choices that include underwater dining, desert falls water and adventure park hosting 28 slides or canyoning fun, and a two-storey spa and health club.
These two high-end resorts will work towards bolstering the destination's incentive product, targeting planners looking for trips centered on wellness and health.