As provincial and central governments focus on restoring Bali’s
economy — the hardest-hit in Indonesia due to Covid-19 — harnessing the
MICE sector’s potential to contribute to recovery has emerged as a
Bali’s MICE sector has received increasing government recognition in
recent years as a major contributor to the island’s gross regional
product, of which 58% is drawn from tourism, according to its Central
To signal the government’s commitment to supporting the sector, in
mid-October Bali’s deputy governor, Tjokorda Oka Artha Ardana Sukawati,
known as Cok Ace, ratified the formation of the Bali MICE Forum.
Members include the Bali Tourism Board, the central bank’s Bali
office, and local representatives of four national MICE associations:
the Indonesia Congress and Convention Association (INCCA), Indonesian
Exhibition Companies Association (IECA), the Indonesia Event Industry
Council (IVENDO), and the Society of Indonesian Professional Convention
“We can't just stand by,” said Cok Ace at the signing event. “For
this reason, it is very important for Bali’s MICE associations to unite
to rise up and win the competition. By prioritising togetherness, not
competition, we must unite to rise up.”
The head of Bank Indonesia’s Bali office, Trisno Nugroho, added that
“the potential of MICE in Bali is extremely large. We must collaborate
for the awakening of MICE and the progress of Bali".
According to Bali Hotels Association’s (BHA) government relations
director, Fransiska Handoko, the hotels that rely more on MICE to generate
revenue are among the worst affected by
the global halt in travel.
“We need a strong back up from the government to make Bali a leading
MICE destination in 2021. We are all waiting for what they are planning
to do and how they will support the industry with clear and measurable
results," said Handoko in response to the formation of the Bali MICE
Hotel Nikko Bali Benoa Beach is one of the island’s hotels catering
for the MICE sector. Its director of sales and marketing, Tina Tandun,
believes that the government should “prioritise all meetings in Bali as
2021 will still be a soft year for international MICE in Bali".
Tandun explained that it is highly unlikely domestic companies will
prioritise meetings outside their location next year, “so the only hope
is for the government to support Bali’s economy through the MICE
Michael Pritchard, the founder and director of event styling company
Heliconia Group, which has offices in Bali, Bangkok and Phuket, said in
terms of the sector’s recovery, “I can’t see anything bouncing back.
MICE and all large events are booked years in advance. It can’t be
immediate. One would hope that the government does all it can to support
One major event that will bolster the sector is the recently
announced United Nations Global Platform for Disaster Risk Reduction, to
be held in Bali in 2022. Up to 7,000 people from 193 countries are
expected to attend, The Jakarta Post reported.