MICE travellers headed to Chiang Mai will be pleased to know that they can now follow an official tour programme for recreation or even as part of their company's CSR, without having to worry about planning activities in a foreign country.
The Thailand Convention and Exhibition Bureau (TCEB) has announced a series of post-tour activities for corporate travellers to Chiang Mai, as part of the bureau's efforts to develop the city into a complete MICE destination and capitalise on its rich potential in tourism and economic development.
The six programmes were developed to reflect Chiang Mai's local lifestyle. The routes are:
- CSR and Ecotourism - promoting Mae Taeng Cooperative Limited, Doi Pha Hom Pok National Park and On Tai Village. Visitors will get a chance to learn about the village lifestyle and gain hands-on experience in producing local products.
- Historical and Cultural - promoting Baan Tawai - Chiang Mai's long-established community known for its handicraft, and encourages visitors to join the Ordination of Yang Na Tree Ceremony in Saraphi District
- Teamwork - promoting a series of team building activities which also enhance brainstorming and knowledge sharing at the Huai Hong Khrai Royal Development Study Centre, Huay Tung Tao Reservoir and Punpon Farm
- Adventure - showcasing soft adventure activities amid beautiful nature at Chiang Mai's natural attractions such as Doi Pha Hom Pok National Park
- Thai Cuisine - showcasing local gastronomy at Baan Hua Fai and Baan Dong Bang
- Luxurious Activities - highlighting unique and luxury experiences for MICE travellers
These programmes fall under TCEB's vision of "Chiang Mai The Splendid City of Culture and Destination for MICE in Asia", which focuses on four key attributes - promoting public relations and marketing activities which target the Asian MICE market; upgrading services, improving tourism products and creating opportunities for MICE activities by leveraging cultural capital; developing human resources to support MICE activities in local areas; and upgrading infrastructure to support MICE activities in Chiang Mai.
At present, the city has 18 MICE venues and 51 meeting rooms certified by the Thailand MICE Venue Standard (TMVS). This year, MICE events in the city have been upgraded to an international level, expanding their formats as well as the scope of exhibitors and visitors to promote business opportunities for the province.
TCEB has also successfully bid for international events to be hosted in Chiang Mai, including the World Robot Olympiad 2018 which attracted 10,000 visitors and Chiang Mai Design Week, which is expected to receive 400,000 visitors this month.
In addition, TCEB has partnered with 35 co-op communities across the country to promote their neighbourhoods into alternative venues for MICE activities. This partnership supports the growth of the local economy and enhances community readiness by leveraging their creativity based on local identity and resources.
"By enhancing activities such as educational trips to be conducted in local communities, helps to generate income to locals. A cooperative, acting as a cooperation centre, can gather local products such as foods, snacks or other processed agricultural products to promote to visitors. Meanwhile, community engagement, from the upstream to downstream, can support the development of Chiang Mai into a complete MICE City," said Mr. Chiruit, Isarangkun Na Ayuthaya, president of TCEB.