Thailand wants planners to "Meet the Magic" at IMEX Frankfurt

Thailand Convention & Exhibition Bureau launches new brand campaign to restore international business travel confidence.

TCEB director of conventions Nooch Homrossukhon (right) and director of meetings and incentives Supanich Thiansing provided updates on Thailand's MICE initiatives, during a presscon at IMEX Frankfurt.
TCEB director of conventions Nooch Homrossukhon (right) and director of meetings and incentives Supanich Thiansing provided updates on Thailand's MICE initiatives, during a presscon at IMEX Frankfurt. Photo Credit: TCEB/LinkedIn

Thailand Convention & Exhibition Bureau (TCEB) has launched a new brand campaign, dubbed “Thailand MICE - Meet the Magic” during a press conference at IMEX Frankfurt.

The new brand campaign is a bid to revitalise international visitor confidence in the country’s reopening, after two years of pandemic-induced travel restrictions, and signal Thailand's readiness for the MICE sector.

In addition to the brand launch at IMEX Frankfurt, TCEB provided updates on Thailand's elevated readiness for new disruptions in the sector, new MICE cities and destinations, upgraded infrastructure, new MICE products, capacities and initiatives, as well as the country's upcoming calendar of confirmed global business events on the books.

TCEB director of conventions Nooch Homrossukhon further highlighted the country's new localised experiences, growth opportunities for new business and professional sectors, technological innovations, sustainability solutions and hygienic best practices for events, as well as carbon footprint initiatives and support schemes.

TCEB president Chiruit Isarangkun Na Ayuthaya said that, after a two-year absence from in-person MICE gatherings, TCEB is “aware that the industry has appetite for reconnection in face-to-face events, new inspiration and new opportunities."

Thailand has lifted requirements for negative test results for vaccinated travellers. Controls for crowd sizes for events have been lifted and event organisers are able to organise events as appropriate.

After successfully welcoming the return of in-person mega-tradeshows with the recently concluded THAIFEX-Anuga Asia 2022, Thailand hosts its first large convention, the 2022 Global Summit of Women, from 23rd to 25th June in Bangkok. Over 1,000 participants from over 60 countries are expected to descend on the Thai capital for the in-person event.

From there, MICE momentum in Thailand only accelerates. A series of events are due to take place in multi-city destinations.

Bangkok will welcome the Unicity: 2022 Global Leadership & Innovation Conference with over 12,000 attendees from 6th to 7th August and the Asia-Pacific Economic Cooperation (APEC) Summit between 18th and 19th November. In 2023, Bangkok has won the right to host the 62nd ICCA Congress 2023 between 12th and 15th November.

Other Thai cities are also taking up MICE hosting duties. Pattaya will host the International Conference on Family Planning (ICFP) 2022 with 5,000 attendees during 14th and 17th November while the Travel Blog Exchange Asia 2022 (TBEX Asia 2022) will take place in Phuket from 15th to 18th November.

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