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Penang Convention & Exhibition Bureau makes inroads in China

Inaugural virtual roadshow brings together more than 150 industry leaders.

Malaysia has welcomed more than two million Chinese visitors per year since 2016, prompting Penang to restart bidding, negotiations and bookings ahead of 2022/23.
Malaysia has welcomed more than two million Chinese visitors per year since 2016, prompting Penang to restart bidding, negotiations and bookings ahead of 2022/23.

The Penang Convention & Exhibition Bureau (PCEB) is in the midst of hosting its inaugural virtual tradeshow, targeting the mainland Chinese market's top tier cities of Beijing, Shanghai, Chengdu, Shenzhen and Guangzhou.

Happening from 18-20 May, more than 150 buyers ranging from travel agencies, MICE planners, event organisers, associations and corporates from these Chinese cities are expected to digitally meet Malaysia's 26 exhibitors over the Penang Virtual Roadshow to China 2021 (PVRTC 2021) event.

These exhibitors include Eastern & Oriental Hotel, Hard Rock Hotel Penang, Malaysia Airlines, Setia SPICE Convention Centre, ACE Conferences & Exhibitions, PCO/DMC China Star, as well as The Wembley — where the lattermost recently hosted PCEB's first event for the year, celebrating Penang's success in hosting 156 events in 2020.

Chief minister of Penang, Chow Kon Yeow.
Chief minister of Penang, Chow Kon Yeow.

Local sellers are keen to tap the China market, not only because since it's one of the fastest to rebound from the pandemic, but statistics also indicate that more than two million Chinese visitors entered Malaysia per year since 2016 — prompting Penang to restart bidding, negotiations and bookings ahead of 2022/23.

PVRTC 2021 will feature a daily virtual forum, and discussion of future trends within the travel and business events landscape in a post-Covid world.

With global travel resumption high on the agenda, industry leaders will discuss the safe return of international travel, China incentive market trends, and the need for corporate and association meetings.

Some of these leaders include representatives from the China Business Event Industry Committee, China Civil Airports Association, Small and Medium Enterprises Association, and Insurance Association of China. Penang State Executive Councillor for Tourism and Creative Economy, Yeoh Soon Hin also delivered an address to delegates.

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