MyCEB sharpens focus on event bidding process

Two-day virtual programme seeks to up-skill professionals in a "much more challenging" bid environment.

Speakers at the two-day virtual event shared their bidding experience and urged industry players to be diligently involved in future conferences to build connections.
Speakers at the two-day virtual event shared their bidding experience and urged industry players to be diligently involved in future conferences to build connections. Photo Credit:Malaysia Convention & Exhibition Bureau

Malaysia Convention & Exhibition Bureau (MyCEB) has just wrapped up a workshop, targeted at assisting local event professionals to sharpen their focus in securing business events through lead generation and bidding process.

Titled MyBE Knowledge: Innovative Bid 2021, the 7th edition of the two-day virtual event ran from 10–11 November 2021, and was attended by more than 100 attendees looking to upskill in a post-pandemic bidding environment that is "much more challenging".

“Over the last decade, we have hosted more than 2,600 Business Events in Malaysia. Make no mistake, we cannot be complacent as the post pandemic era bidding will be much more challenging. Therefore, we need to equip ourselves with the right information, data knowledge, market intelligent coupled with the innovative ideas, creativity, solutions, and secret recipe to win,” said Noor Ahmad Hamid, Chief Operating Officer of MyCEB.

Speakers at the event included Professor Dato Dr. Hanafiah Harunarashid, the Consultant Vascular and Endovascular Surgeon at Universiti Kebangsaan Malaysia (UKM) Medical Centre; and Douglas Archer, the Conference Manager of World Cargo Alliance (WCAworld).

Dr. Hanafiah, who is also a member of MyCEB’s Kesatria Congress Ambassador Programme, shared his bidding experience for Asian Congress of Surgery 2019, and supported the speakers' overall sentiments encouraging local industry players to focus on amplifying Malaysia's unique selling points, benefit analysis and competitive analysis to boost the delegates arrivals to the country.

Beyond the recovery phase, MyCEB also urged industry players to be diligently involved in future conferences to build connections, and pursue more winning possibilities in strengthening the business events industry.

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