Speakers at the two-day virtual event shared their bidding experience and urged industry players to be diligently involved in future conferences to build connections. Photo Credit: Malaysia Convention & Exhibition Bureau
Malaysia Convention & Exhibition Bureau (MyCEB) has just wrapped
up a workshop, targeted at assisting local event professionals to
sharpen their focus in securing business events through lead generation
and bidding process.
Titled MyBE Knowledge: Innovative Bid 2021, the 7th edition of the
two-day virtual event ran from 10–11 November 2021, and was attended by
more than 100 attendees looking to upskill in a post-pandemic bidding
environment that is "much more challenging".
“Over the last decade, we have hosted more than 2,600 Business Events
in Malaysia. Make no mistake, we cannot be complacent as the post
pandemic era bidding will be much more challenging. Therefore, we need
to equip ourselves with the right information, data knowledge, market
intelligent coupled with the innovative ideas, creativity, solutions,
and secret recipe to win,” said Noor Ahmad Hamid, Chief Operating
Officer of MyCEB.
Speakers at the event included Professor Dato Dr. Hanafiah
Harunarashid, the Consultant Vascular and Endovascular Surgeon at
Universiti Kebangsaan Malaysia (UKM) Medical Centre; and Douglas Archer,
the Conference Manager of World Cargo Alliance (WCAworld).
Dr. Hanafiah, who is also a member of MyCEB’s Kesatria Congress
Ambassador Programme, shared his bidding experience for Asian Congress
of Surgery 2019, and supported the speakers' overall sentiments
encouraging local industry players to focus on amplifying Malaysia's
unique selling points, benefit analysis and competitive analysis to
boost the delegates arrivals to the country.
Beyond the recovery phase, MyCEB also urged industry players to be
diligently involved in future conferences to build connections, and
pursue more winning possibilities in strengthening the business events
industry.