Tourism Australia has launched an 8D immersive campaign featuring six
videos highlighting some of down under’s most iconic spots, in a move
to inspire event planners exploring incentives ideas for when travel is
possible once more.
“Many organisations have had to put their incentive trips on hold
this year, but reassuringly the demand for Australian business events
experiences hasn’t waned with many still dreaming about travelling here
in the future,” said Phillipa Harrison, managing director, Tourism
These Audio Escapes are just under two minutes each, using colour
themes to transport virtual viewers into the fiery red sands of Uluru,
calm blue waters of the Great Barrier Reef, vivid greens of the Daintree
Rainforest, sunset camel rides over a magenta sunset in Broome, Phillip
Island’s resident black and white penguins, or the iconic white sails
of the Sydney Opera House.
The technology making this happen are not unlike the typical drones, GoPro and underwater cameras.
But unlike other destination marketing campaigns by tourism bodies
worldwide, Tourism Australia is the first to use 8D audio to deliver the
sound engineering treatment so listeners experience a three-dimensional
effect via their headsets, right where they are seated in their homes.
“Australia is such a unique and diverse destination for business
events and this collection of new videos captures the unique colours,
sights and sounds of some of our most spectacular landscapes - giving
people a real sense of being there in the moment.”
“Although the current border restrictions mean that international
groups can’t visit right now, we need to continue to keep Australia top
of mind through bold and engaging initiatives, and remind them of the
exceptional experiences that await them when they can travel here
again,” Harrison said.
Planners can find these six Audio Escape videos via the Business Events Australia website.