Australia’s 8D immersive campaign for event planners

Multi-sensory videos aim to inspire future incentive journeys at iconic destinations Down Under.

Aus Tourism TA_marketing
“Giving people a real sense of being there in the moment,” these Audio Escape videos can be shared via the Business Events Australia website.

Tourism Australia has launched an 8D immersive campaign featuring six videos highlighting some of down under’s most iconic spots, in a move to inspire event planners exploring incentives ideas for when travel is possible once more.

“Many organisations have had to put their incentive trips on hold this year, but reassuringly the demand for Australian business events experiences hasn’t waned with many still dreaming about travelling here in the future,” said Phillipa Harrison, managing director, Tourism Australia.

These Audio Escapes are just under two minutes each, using colour themes to transport virtual viewers into the fiery red sands of Uluru, calm blue waters of the Great Barrier Reef, vivid greens of the Daintree Rainforest, sunset camel rides over a magenta sunset in Broome, Phillip Island’s resident black and white penguins, or the iconic white sails of the Sydney Opera House.

The technology making this happen are not unlike the typical drones, GoPro and underwater cameras.

But unlike other destination marketing campaigns by tourism bodies worldwide, Tourism Australia is the first to use 8D audio to deliver the sound engineering treatment so listeners experience a three-dimensional effect via their headsets, right where they are seated in their homes.

“Australia is such a unique and diverse destination for business events and this collection of new videos captures the unique colours, sights and sounds of some of our most spectacular landscapes - giving people a real sense of being there in the moment.”

“Although the current border restrictions mean that international groups can’t visit right now, we need to continue to keep Australia top of mind through bold and engaging initiatives, and remind them of the exceptional experiences that await them when they can travel here again,” Harrison said.

Planners can find these six Audio Escape videos via the Business Events Australia website.