The Sabah Convention Bureau will help to manage tourism-based events in the East Malaysian state, which is rich in culturally diverse groups. Photo Credit: Adobe/cn0ra
It's time for meetings to go wild in Sabah
Meeting groups and incentive travel attendees can mix a little bit of business with a whole lot of pleasure.
Read moreSabah is planning to establish a convention bureau to promote the East Malaysian state as a preferred MICE destination.
Set to be operational by 2023, the Sabah Convention Bureau (SCB) will help to manage tourism-based events in the area.
The announcement regarding SCB first came from Sabah chief minister
Datuk Seri Hajiji Noor, who shared about the upcoming development as
part of a statement given at the opening of the Hyatt Centric Kota
Kinabalu last week.
The statement also said: “What all this means is that
Sabah is open for business and for visitors. We are exploring various
ways to enhance our tourism, recognising its importance as an economic
catalyst. This will enhance our competitiveness as we want to ensure
that Sabah remains one of Malaysia’s favourite tourism destinations.”
The move is in response to an increased number of flights to Sabah,
from destinations including Taipei, Narita, Busan and Hong Kong. Sabah
also anticipates that visitor numbers will surpass the 1.3 million
target set for this year, with the destination having already registered
1.2 million visitors between January and September this year.
The Sabah government is also ramping up efforts to revive and develop
the tourism sector, allocating RM134.6 million (US$30 million) in the
2023 Budget to support the state's Tourism, Culture and Environment
Ministry.