Malaysia Convention & Exhibition Bureau (MyCEB) recently hosted members of the insurance industry for the 2nd International Chinese Million Forum (ICMF). Held at the Kuala Lumpur Convention Centre from April 24 to 26, the event saw a total of around 2,000 delegates.
The ICMF is an initiative of the China Million Forum to create a global event after 15 years of holding the General Assembly in mainland China. Malaysia was chosen as the host country for the 2nd ICMF due to the strong support from all Malaysia stakeholders, the destination and meeting facilities having met and fulfilled the requirements of ICMF, the emerging bilateral foreign relationship between Malaysia and China, as well as the positive influence from the members of CMF-SEA to nominate Kuala Lumpur as the host destination.
"China is an important partner to Malaysia in many aspects. China is the largest source of tourists to Malaysia outside ASEAN. We are happy to share that last year, around 2.9 million visitors from China stepped onto the Malaysian shores with a total expenditure of RM 12.3 billion (US$297.5 million) in tourism receipts," said YB Datuk Mohamaddin bin Ketapi, Minister of the Ministry of Tourism, Arts and Culture Malaysia (MoTAC). "This year, we are looking forward towards achieving 5% increase in tourist arrivals from China, which we are confident as Malaysia is belting out many new products and services including seven new hotels and are expecting another 10 new hotels up to 2020 to cater the demands as we are gearing up for the Visit Malaysia 2020."
China continues to be a major market for Malaysia. In 2018, MyCEB received 30,859 Chinese delegates, as well as a visitor expenditure of RM 209 million, leading to an economic impact of RM 491 million.