Taiwan gets experiential

Taiwan's Asian MICE Forum is into its thirteenth edition this year. (Photo Credit: Sean3810/Getty Images)
Taiwan's Asian MICE Forum is into its thirteenth edition this year. (Photo Credit: Sean3810/Getty Images)

The annual edition of Asian MICE Forum (AMF) will return from September 11-12 in Taichung with an interdisciplinary focus that will see speakers across various industries taking to the stage.

Themed 'Engagingly Experiential', the event will gather major international MICE award winners, creative marketing professionals, and applied MICE technology experts, who will speak on a wide range of topics from digital technology applications for MICE, fashion marketing and destination marketing. 

Delegates will also be able to hear from CVBs and MICE industry leaders from Singapore, India, Thailand, China and around Southeast Asia speak on the future direction of the Asian MICE industry at the Asian Business Events Outlook.

Commissioned by the Ministry of Economic Affairs (MOEA) Bureau of Foreign Trade, the 13th AMF is organised by the Taiwan External Trade Development Council (TAITRA).



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