TCEB’s push to draw more Indian MICE already showing results

The recently held Exhibition Business Forum in Mumbai generated close to 19 business leads

India, a priority market for TCEB, saw year-on-year growth of 2.85% in trade participants to Thailand in 2018. Pictured: TCEB's director of exhibitions Kanokporn Damrongkul in the centre.

MUMBAI - The Thailand Convention and Exhibition Bureau (TCEB)'s recent push to attract more Indian trade visitors and exhibitors to Thailand has started reaping rewards, as revealed by the concluded Exhibition Business Forum held in Mumbai, India which generated over 19 business leads.

These leads span across nine industries including pharmaceutical and medical, plastic and printing, food and agriculture, energy, construction, packaging, biochemical, logistic and textile, with several businesses also stating their interest to conduct toy show events in Thailand.

"India is a lucrative market that is ranked third in terms of exhibitors and fifth in visitors to Thailand. The Indian market has increased year by year by 2.85% that accounted for 18,492 trade participants to Thailand in 2018," said Kanokporn Damrongkul, TCEB's director of exhibitions.

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Exhibition Business Forum in Mumbai generated over 19 business leads.

To drive more MICE business from India, TCEB rolled out its latest subsidy scheme, 360° Exhibition Success, at the Forum to inform them of the latest incentives available.

Under the subsidy, exhibitors can take advantage of the 'Exhibiz in Market' campaign, which offers national pavilion leader as a business platform at trade shows held in Thailand; trade visitors from India, China, Japan, Korea, Australia, New Zealand and ASEAN member countries can enjoy TCEB subsidies on accommodation for their business meetings with exhibitors at trade shows.

"These trade promotions that target both exhibitors and visitors will also be continued by market segment to maintain growth. By targeting business mission organisers, such as government, trade federation, trade association, trade media and respective chamber of commerce it brings trade visitors for business negotiations at international exhibitions organised in Thailand," Ms Kanokporn added.

The Exhibition Business Forum in Mumbai is estimated to generate more than 21.8 million baht (US$714,000) in revenue for Thailand, according to TCEB.

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