Seoul is not lacking as a business destination as the city has successfully secured 40 international conferences this year.
The South Korean capital was the third most popular city for international meetings from 2015 to 2017, securing 42 international conferences and 30,325 international delegates, according to the Union of International Associations (UIA) International Meetings Statistics Report.
This year, the 40 conferences are expected to bring more than 35,000 delegates to the city.
12 of the 40 conferences are large-scale ones (more than 1,000 delegates) and account for around 25,000 international delegates.
In August, the Seoul Metropolitan Government and the Seoul Convention Bureau won the contract to host the American Society of Clinical Oncology (ASCO) Innovation in Oncology Symposium 2020, slated to have about 3,000 delegates.
The city also beat other bidding cities such as Tokyo and Greater Noida in India to secure the World Congress on Ultrasound in Obstetrics and Gynecology in 2021.
"Global attention thanks to the inter-Korean summits and the growing power of Hallyu (the Korean pop culture wave) appear to be having a positive impact on preference for Seoul as a meetings destination," said Joo Yong-Tae, Seoul Metropolitan Government's director-general of the Tourism & Sports Bureau.
He added, "With the announcement of Seoul's world top-three ranking as a meetings city, Seoul will strengthen its joint marketing with SMA members to attract even more international conferences."
Other major international conferences coming to Seoul include the International Society for Pharmacoeconomics and Outcomes Research (ISPOR) Asia Pacific Conference 2020 (2,000 participants); the IVV Olympiad 2021 (5,000 participants); the Institute of Electronic Engineers, Inc.'s International Conference on Communications 2022 (2,000 participants); the Federation of Horses in Education and Therapy International (HETI) Congress 2021 (1,000 participants), and the 2019 Annual General Meeting of the International Air Transportation Association (IATA) (1,000 participants).