The Marina Bay Sands Expo and Convention Centre will be the venue for SMF 2020 and IBTM Asia Pacific. (Marina Bay Sands)
BARCELONA - IBTM Asia Pacific has entered an alliance with the Singapore MICE Forum (SMF), a meetings industry conference which is run by the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS).
The partnership will see SMF 2020 being held for a day-and-a-half at the Marina Bay Sands Expo & Convention Centre on April 6-7, 2020, just before IBTM Asia Pacific which runs on April 7-8 at the same venue.
According to SACEOS, SMF 2020 will bring together 500 meeting professionals for the event, and the 2020 edition will be structured around five themes: innovation, technology, design sustainability, and event trends.
"We know from our extensive research that there's a real appetite for education in the Asia Pacific region. SMF 2020 will provide an inspiring and educational kick-off to our inaugural event," said Nick Pilbeam, divisional director of Reed Travel Exhibitions, the organisers of IBTM shows.
In a separate announcement, IBTM World said it has inked a new three-year contract with Barcelona Convention Bureau and Fira de Barcelona that will see the flagship IBTM World event stay in the Spanish city till 2022.
The new agreement builds on an existing 15-year relationship between the three organisations, with the next edition confirmed for Fira Gran Via for Dec 1-3, 2020.