With safety and health a primary concern, the show delivered multiple layers of prevention and control measures. Photo Credit: Pico
Welcoming attendees exceeding 30,000 all while in the thick of
China’s busy ‘Golden Week’ holiday, here are some factors that
contributed to the success of the 28th Quanzhou International Auto Show
held at Jinjiang International Convention and Exhibition Center (JJCEC)
from 1-4 October.
With safety and health a primary concern, the show delivered multiple
layers of prevention and control measures, on top of China’s national
anti-epidemic guidelines. One, typical box offices were removed to
reduce person-to-person contact — all visitors had to register for the
show online, then use e-tickets and ID cards for entry.
Multiple entry checkpoints to prevent overcrowding.Once on the JJCEC grounds, it was mandatory for visitors and
participants to submit a health code check, temperature reading, ID and
security checks before reaching the exhibition hall. To prevent
overcrowding, measures such as several entry checkpoints, as well as
spreading out customer service counters and medical aid stations were
implemented. Outdoor exhibition areas were also utilised to add space to
the event.
Within the exhibition hall itself, the premises were frequently
disinfected and staff on site for safety inspections. Multiple
communication channels were also utilised to remind attendees of event
safety guidelines.
To navigate the potential traffic bottleneck since the 28th Quanzhou
International Auto Show coincided with China’s busy ‘Golden Week’
holiday, the JJCEC team created a traffic diversion scheme, adding
temporary additional carparks and effecting special parking instructions
to thin out traffic around the venue.
“This event is one of the three major shows of its kind in Fujian
province. JJCEC’s unique capabilities in organising exhibitions and its
advanced facilities allowed us to host a first-class car show during the
pandemic, providing participants with both a high standard of service
and a safe environment," said Luo Xianqiu, representative of the
organiser.