. MICE merger: SingEx Holdings and Sphere Exhibits join forces | Meetings & Conventions Asia

MICE merger: SingEx Holdings and Sphere Exhibits join forces

Two of Singapore's biggest MICE companies come together to grow regional market, leading with hybrid events.

SingEx-Sphere Signing Ceremony_Photo Credit to SingEx-Sphere
SingEx-Sphere will together offer a combined portfolio of events management, venue and consultancy businesses. Photo Credit:Temasek and Singapore Press Holdings Limited

Singapore's SingEx Holdings and Sphere Exhibits have merged to form SingEx-Sphere, in a move to grow the company's presence in the regional MICE market for hybrid events.

The two MICE players — subsidiaries of Temasek and Singapore Press Holdings Limited (SPH) respectively — will together offer a combined portfolio of events management, venue and consultancy businesses.

The former will hold 60% of shares, while SPH owns 40%.

Recently appointed chairman of SingEx Holdings, Robin Hu, who is now chairman of SingEx-Sphere, pointed out that "events and exhibitions remain the most robust marketing channels for businesses around the world. Both SingEx and Sphere Exhibits, with over five decades of combined experience in organising and hosting trade and consumer shows across a variety of sectors, have built a strong foundation for the MICE scene in Singapore and our region".

Singapore in particular, has managed to maintain its status as a dynamic business hub, having held 29 MICE event pilots as of 31 December 2020 — despite being thrown into the Covid whirlwind.

Delegates travelling to the Lion City trialled new wearable technologies, contact tracing, and testing protocols. Events like TravelRevive, the Singapore FinTech Festival, and Singapore Food Festival also adopted hybrid formats.

"We believe Covid, while having a dampening impact in the short term, has given rise to new opportunities in the form of hybrid activities hitherto unimagined," Hu said. "Our industry is fast becoming a digitally-enabled intellectual property business. Those who are adaptable, nimble and unafraid to reinvent will succeed.”

Moving forward, SingEx-Sphere will add new events and exhibitions to its portfolio, via organic curation and inorganic investments.

SingEx has a 40-year record of event and venue experience, and manages venues such as Singapore EXPO and MAX Atria. In 2020, the company built broadcast and digital studio capabilities, and used its experience housing recovering Covid-19 patients to set up stringent measures for venue management.

Sphere Exhibits, which started in 2008, operates more than 35 consumer and trade events in Singapore, Malaysia, China, Indonesia, Myanmar and the Philippines. Genres cover the gamut, from Asian Masters and Beerfest Asia, to BuildTech Asia, Health Fiesta and consumer tech exhibitions such as COMEX and the IT Show.

“We look forward to working with Temasek to achieve SingEx-Sphere’s vision and push the MICE industry in Asia-Pacific to greater heights for the benefit of both consumers and businesses. This merger will allow us to tap on each other’s expertise, resources and networks to seize new opportunities to enhance the portfolio and achieve growth regionally," said Ng Yat Chung, CEO of SPH.