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Singapore to test green lane protocols for international MICE

TravelRevive will debut in November as Singapore's first pilot trade show, with 150 international delegates expected to attend.

The TravelRevive prototype will test touchless technology and automated registration kiosks, as well as solutions for an end-to-end visitor experience.
The TravelRevive prototype will test touchless technology and automated registration kiosks, as well as solutions for an end-to-end visitor experience. Photo Credit:ITB Asia

Singapore's 'slow and steady' approach to reopening the MICE industry appears to be gaining speed as more details emerge regarding TravelRevive, a newly-developed prototype for 'Covid-safe' trade shows with international visitors — yes, international buyers. This means green lane travel agreements will be extended (with selected countries in Asia) for MICE purposes.

A joint initiative by the Singapore Tourism Board (STB) and Messe Berlin Singapore (organiser of ITB Asia), TravelRevive will take place from 25 to 26 November at Marina Bay Sands Expo & Convention Centre.

STB assistant chief executive, Yap Chin Siang, says the prototype will test solutions for an end-to-end visitor experience and pave the way for the future of MICE in Singapore.

"Public health and safety remain our priority and we have worked closely with the industry to create strict protocols, and reimagine what a safe and high-quality business event could look like."

The two-day event will feature conference sessions, exhibitions, as well as opportunities for one-to-one buyer-seller appointments in a safe manner. The event is expected to welcome 150 hosted buyers from countries across Asia. Naturally, virtual elements and a live telecast will be incorporated to allow for a wider global audience to connect with regional travel businesses.

During the trade show, touchless technology and automated registration kiosks will be tested, as well as safety measures such as plexiglass shields in exhibition booths and meeting pods that serve as an additional measure to reduce the risk of infection.

The prototype event also includes 'safe' itineraries' for visitors developed by a government-backed industry coalition, known as the Alliance for Action on Enabling Safe and Innovative Visitor Experiences, which is part of The Emerging Stronger Taskforce that was formed back in February in response to Covid-19.

These itineraries will track the entire visitor journey — from pre-arrival to 14 days post event — feature a selection of leisure activities that comply with prevailing safe management guidelines, which will be trialled with TravelRevive delegates.

If successful, these safe itineraries could be extended for future events and international leisure travel.


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