IMEX taps on new digital tool to enhance event management

Credit: B4LLS/getty images
Credit: B4LLS/getty images

IMEX will be taking up RefTech's EventReference, an event registration and management platform, as its new event management system for 2018.

EventReference will be used to manage all online interaction with visitors, hosted buyers and exhibitors - including all registrations, the management of hosted buyer travel and diaries, and the exhibitor directory for IMEX' shows. 

Said Carina Bauer, CEO, IMEX Group, "EventReference is the best system in the world for our needs. We have worked with RefTech for a long time and we know we are in good hands: Simon is very skilled at listening to what we say we want, and then figuring out what we actually want."

"We've been working with IMEX since 2001 so the original bespoke system we built is starting to show its age. IMEX had the choice of having another system custom built completely from scratch, or to use EventReference as the powerful 'engine' and then for us to build the custom 'coachwork' around it. We've been creating event management tools for almost 20 years and we have applied all this knowledge and experience to EventReference, so the move was a 'no brainer' for them as it is the best possible option," commented Simon Clayton, chief ideas officer, RefTech.

"Every single person attending IMEX in any capacity will be using EventReference to register, manage and plan their visit."

The transfer to EventReference will be complete for IMEX America 2018.

IMEX is currently taking place at Messe Frankfurt from May 16 to 18.

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