Reed Travel Exhibitions will be launching a new IBTM edition for Asia Pacific in Singapore next year, a move that joins other business event shows looking to make inroads into an estimated US$441.1 billion travel market.
IBTM Asia Pacific will be the sixth chapter, joining a global edition in Barcelona, as well as regional shows in Mexico City, Beijing, United Arab Emirates and Cape Town.
"We're confident that IBTM Asia Pacific will give us a focused platform from which we can service the ever-increasing demand both from the inbound and outbound APAC markets," said commented Shane Hannam, portfolio director, IBTM.
IBTM portfolio director, Shane Hannam.
"Importantly, the event will also allow us to implement a strategic shift for our IBTM China event, which will re-focus on bringing together the highest quality Chinese buyers to meet with international exhibitors and international buyers to do business with Chinese exhibitors," added Hannam.
The show will be held in Singapore from April 6 to 8, 2020, at the Marina Bay Sands Expo & Convention Centre. It will be helmed by event manager Michael Jones, who has been with Reed Exhibitions for almost six years.
Its Hosted Buyer programme for international, Asia Pacific regional and local meeting planners will be managed by Reed Exhibitions team based in Richmond, London, and supported by teams in Singapore and Japan.
There will also be local tours for international buyers and an evening reception before the event. Full details of educational sessions and networking programme will follow in the coming weeks.