BARCELONA - IBTM World will be celebrating a record-breaking year in Barcelona, after its pre-arranged meeting numbers are up 6% on last year's total at this stage.
Organisers also revealed there has been an increase year-on-year in the average number of appointments per exhibitor.
Furthermore, latest figures show that 50% of hosted buyers confirmed are new to the IBTM portfolio and 61% are new to IBTM World, giving exhibitors more opportunities to do business with completely new contacts.
"We're delighted to announce such strong results at this stage of the event preparation. All indicators are that we're going to have another record-breaking event in terms of the number of high-quality opportunities for our customers to do business. It's also a huge boost for our team as we enter the final stages of preparation for the event," said IBTM exhibition director David Thompson.
"We continue to work hard to secure the highest calibre buyers for IBTM World, and to bring new buyers to the event to give our exhibitors a wealth of potential new business opportunities. We're committed to building on the success of previous years to deliver more, even better quality meetings for our customers."
So far, the confirmed buyers come from 77 countries, with delegates from commercial giants including Google, Adobe, ICBC Bank, La Caja Seguras, BBVA France, Dell, Whirlpool, BMW, European Society of Cardiology and International Association for Enterprise Information Security.