The 14th Hangzhou Cultural and Creative Industry Expo took place last
week (29 October to 1 November) as a hybrid event, attracting more than
The expo attracted more than 4,000 cultural institutions and
enterprises from more than 60 countries and regions to participate
online and offline — a 60 per cent increase from 2019.
During the exhibition, the main venue received more than 60,000
visitors, while two online sub-venues received more than 930 million
clicks, while 2.19 billion yuan (approx. US$330 million) worth of
transactions was completed on-site — largely powered by e-commerce.
As one of the online sub-venues of the expo, Dongjia App is an online
shopping platform specially set up for traditional craftsmen.
According to Meng Wenbo, president of the app, more than 2,000
exhibitors from home and abroad "transferred" their offline works to the
app, presenting their works in a three-dimensional and diversified
manner by means of pictures, videos and live broadcasts.
"The expo used to be held offline in a relatively short period. With
the digitalisation of the event, the online venue has opened up more
possibilities for people to browse, communicate and buy through mobile
phones anytime and anywhere, creating a year-long 24-hour event," Meng
This year's Hangzhou Cultural and Creative Industry Expo also
gathered more than 100 cultural and creative institutions, including
Alibaba, which held more than 20 professional activities such as an
industry summit and the annual industry index release to jointly discuss
latest trends in the development of cultural industries.
Over the past 14 years, the Hangzhou Cultural and Creative Industry
Expo become one of China's four major cultural exhibition activities,
and a cultural landmark for Hangzhou on the world stage.