. Foodies of the world — unite! | Meetings & Conventions Asia

Foodies of the world — unite!

Winners of the Asia Food Innovation Awards by FoodBev Media.
Winners of the Asia Food Innovation Awards by FoodBev Media.

The second annual Specialty & Fine Food Asia (SFFA) and Restaurant, Pub & Bar Asia (RPB Asia), which happened last month, saw more than 3,300 visitors from the F&B and hospitality industries across South East Asia. A total of 160 local and international companies from 20 countries were also present as exhibitors during the three-day event. 

Through a series of panel discussions, cooking demonstrations and beverage masterclasses, attendees were able to learn from the very best in the business. The trade-only event also saw buyers and exhibitors establish valuable contacts, with multi-million dollar deals signed during the trade shows. 

"It was a truly invigorating experience at SFFA and RPB Asia this year," commented Christopher McCuin, managing director of Montgomery Asia, which organised both shows. "We listened to visitors' and exhibitors' feedback from our first year and improved on creating more onsite programming, and finding the right experts to speak on topics that were important to them. For the first time this year, we collaborated with industry partners such as FoodBev Media, The Bar Awards, Restaurant Association of Singapore and Singapore Halal Culinary Federation to co-organise competitions and workshops at the shows, which provided more depth and relevance to the F&B industry. It's exciting to see the shows go from strength to strength and we look forward to creating an even bigger impact in 2019." 

Some highlights include the inaugural investor pitching series, where companies with exciting new ideas pitched their concepts and products to a panel of industry judges for feedback; the inaugural Asia Food Innovation Awards by FoodBev Media, which celebrated the very best of food innovations across all categories; the inaugural RPB Asia Bartender Invitation 2018, which pitted four Bartender of the Year award winners from four cities against each other for the ultimate title of Bartender of the Year 2018.