Business events booming in Brisbane

Australian city will see economic gains of US$13.9m and 7,000 visitors from 7 new major international business events

ezxbrisbane271219Brisbane's Tourism Industry Development Minister Kate Jones says more events mean more tourism jobs for Queenslanders.

BRISBANE - More than A$20 million (US$13.9 million) will be pumped into the Brisbane economy with seven new major international business events set to attract more than 7,000 delegates to Queensland over the next few years.

Queensland's Tourism Industry Development Minister Kate Jones said the seven business events would bring world-leading experts to Queensland to not only take part in the conferences but also experience the Australian city's world-class tourism offering.

"Business events are lucrative for our tourism industry," Ms Jones said. "We're working hard to secure events because we know that more events mean more tourism jobs for Queenslanders.

"Business events are now injecting millions of dollars into the economy and establishing new opportunities for trade and investment."

Among the events to be secured recently are the 2022 UNI Global World Conference, set to inject A$5.5 million into the economy and attract 2,000 delegates; and the 2023 Annual Scientific Meeting for the Society of Reproductive Investigation, which will generate A$3.8 million and attract more than 1,200 people.

"Queensland has some of the best conference facilities in the world set in one of the most sought-after tourism destinations, which is why we continue to work hard to develop the business events sector," Ms Jones said.

"That's what sets us apart because it allows delegates to build their professional networks and immerse themselves in unique tourism experiences."

The seven new events were secured by the State Government via Tourism and Events Queensland, Brisbane Convention and Exhibition Centre (BCEC), Brisbane City Council via Brisbane Marketing and Tourism Australia.

BCEC general manager Bob O'Keeffe said securing the events for Brisbane provided an opportunity to showcase the centre's world-class facilities and award-winning expertise.

"It is a key part of BCEC's role in Brisbane to attract these types of large, strategic international conferences and we are proud of our bidding team in securing these with our supporting key partners," he said.

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