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Sentosa prepares for a surge in domestic travel

Sentosa Development Corporation and island partners are confident that the island’s popularity with residents will see business return when tourism restrictions are lifted

Palawan Beach, Sentosa: between April and November 2019, the number of locals visiting Sentosa increased by about 23%, compared to the same period in 2018.
Palawan Beach, Sentosa: between April and November 2019, the number of locals visiting Sentosa increased by about 23%, compared to the same period in 2018.

SINGAPORE – Sentosa Development Corporation (SDC), which oversees the development, management, marketing and promotion of Sentosa, is working with its various partners and stakeholders on a “strong marketing and promotional plan” to bring visitors back to the island when the green light is given by the government to resume tourism activities.

This 500-hectare resort island south of Singapore’s CBD is home to themed attractions, spa retreats and resorts, championship golf courses, a yachting marina and luxury residences. It also houses Singapore’s first integrated resort, Resorts World Sentosa, which operates Universal Studios theme park.

Ms Lynette Ang, chief marketing officer, SDC, said: “During this period, despite the inability to meet our island partners (tenants) and travel agent partners face-to-face, we have continued to engage them regularly through platforms such as webinars, ensuring that we keep these relationships warm.

“To position Sentosa for a strong recovery, SDC has also been actively strengthening the resilience of our island partners (tenants) through this period, including offering rental support as part of the Singapore government’s Budget and providing operational assistance, to tide the businesses through these challenging times.”

Lynette Ang, Sentosa Development Corporation, chief marketing officer: working with partners to rejuvenate Sentosa’s offerings, and making the safety of guests top priority.
Lynette Ang, Sentosa Development Corporation, chief marketing officer: working with partners to rejuvenate Sentosa’s offerings, and making the safety of guests top priority. Photo Credit: SDC



Market watchers are expecting domestic tourism to pick up when domestic travel can resume. Based on previous statistics, Singapore residents have been the island’s single largest market, even before the onset of COVID-19.

Between April and November 2019, the number of locals visiting Sentosa increased by about 23%, compared to the same period in 2018.

“This is testament to the strong value proposition that Sentosa provides, not just for tourists but also our domestic guests. These figures are in line with Expedia’s 2018 Singapore Staycation Study, which found that Singaporeans are avid staycationers,” said Ms Ang.

SDC is working with partners to refresh and rejuvenate its offerings. It has put in place precautionary measures such as an increased cleaning frequency of common and high-touch areas, safe distancing in queues, and temperature screening, among various other measures. The majority of Island Partners (tenants) have also been certified with the SG Clean quality mark, representing a commitment to uphold good sanitation and hygiene practices.

“As Singapore re-opens safely, we will continue to ensure the safety and well-being of our guests by aligning with the prevailing COVID-19 measures set by Singapore’s Multi-Ministry Taskforce, which was set up to direct the country’s whole-of-government response to the pandemic.

“These include implementing safe distancing at our offerings, temperature taking, as well as introducing contact tracing methods and technologies such as the national SafeEntry system.

“We are also preparing to introduce new processes in certain areas, such as managing crowds on the island. For example, as a precautionary measure, guests may have to pre-book their date and time slots for certain activities, considering capacity reductions.  These will be introduced as appropriate.

“Such processes will enable guests to plan ahead and allow them to enjoy these experiences in a safe and comfortable way, and we seek everyone’s patience as we embrace this new normal,” she said.