Vietnam unveils new convention centre in iconic shape

The beachfront Axi Plaza opens in Cam Ranh with a striking design inspired by the country’s ubiquitous coracle boat.

Axi Plaza’s facilities include a vast state-of-the-art conference hall, a 360-degree rooftop venue, a stunning outdoor beachfront event space, and about 10,000sqm dedicated to shopping and dining outlets.
Axi Plaza’s facilities include a vast state-of-the-art conference hall, a 360-degree rooftop venue, a stunning outdoor beachfront event space, and about 10,000sqm dedicated to shopping and dining outlets. Photo Credit: The Anam Group

Axi Plaza recently celebrated its grand opening at its spectacular beachfront location, overlooking Long Beach on Vietnam’s scenic Cam Ranh peninsula, a 45 minutes' drive from nearby Nha Trang.

The largest multipurpose convention centre in the region, Axi Plaza marks The Anam Group’s third major development, following the launch of luxurious resorts The Anam Cam Ranh and The Anam Mui Ne in 2017 and 2023 respectively. It is adjacent to the 12-hectare Anam Cam Ranh with 213 rooms, suites and villas.

Axi Plaza’s architecture pays homage to the thung chai, or basket boat in use by local fishermen since the French colonial era. The exterior of the building is crisscrossed with wood, while the plaza changes colours in an elaborate lighting display at night.

Billed as affording “meetings above the beach”, Axi Plaza’s host of facilities includes the 1,197sqm conference hall and ballroom area on the third floor, accommodating up to 1,000 people. Dominated by a high ceiling with timber beams fashioned in a fan formation, the hall features a 75sqm LED screen and panoramic vistas encompassing swimming pools, a manicured lawn, and the ocean.

Axi Plaza boasts a striking wood-clade architecture which takes inspiration from Vietnam’s basket boats.
Axi Plaza boasts a striking wood-clade architecture which takes inspiration from Vietnam’s basket boats.

Totalling 1,077sqm, the 360-degree rooftop area on the fifth floor has been designed for receptions and company events and offers sweeping views of Long Beach’s white sands and turquoise waters.

The outdoor event space situated between the basket boat-shaped building and the beach is underpinned by an expansive lawn that fronts three picture-perfect swimming pools - one saltwater, one chlorine and a kids’ pool - supervised by lifeguards.

Situated behind Axi Plaza’s vast second floor entrance and reception area, the 200sqm Axi Plaza Lounge overlooks the swimming pools and serves Vietnamese fare.

In addition to MICE and indoor and outdoor dining areas on the fourth floor, Axi Plaza’s first floor is dedicated to 46 shops ranging in size from 14sqm to 239sqm.


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