Sabah International Convention Centre’s Hajah Rosmawati.
Sabah International Convention Centre (SICC), which opened its doors
in 2020, has placed innovation and inclusivity at the heart of its
operations since its launch.
Its primary focus is on attracting business from key destinations in
Asia Pacific with direct and connecting flights, including Kuala Lumpur,
Singapore, Brunei, Indonesia, and South Korea.
Led by Hajah Rosmawati as CEO, the state-of-the-art convention centre
has now set its sights on positioning itself as a creative space
offering state-of-the-art facilities.
“Additionally, our commitment to accessibility makes the convention
centre an inclusive choice for events of all scales and nature,” said
Rosmawati.
SICC’s versatility is evident in its hosting of various international
conferences and events spanning industries like business, medicine,
environment, and technology. The centre has successfully hosted events
such as ADEX Sabah Ocean Partnership, Miss International Tourism World
Final 2023, and Heart of Borneo 2023 International Conference.
This year, SICC is set to host “BE in SABAH”, Sabah’s first Business
Events Forum from 29 February to 1 March 2024. With a theme focusing on
the gathering of the international business events community, the forum
aims to engage stakeholders, foster collaboration, growth and innovation
in the industry.
Positioning itself as a key player in the MICE sector, SICC aims to
elevate Sabah’s reputation globally. “By hosting of international
conferences, trade shows, and events, SICC attracts business travellers
and tourists, playing a pivotal role in stimulating economic growth,”
she said.
“The increased influx of visitors not only positively impacts the
hospitality and service industries but also amplifies the global
visibility of the region.”
The venue seeks to integrate Sabah’s cultural richness and natural
beauty into events held at its premises, incorporating local elements
into its design, traditional performances, art displays, and showcasing
local cuisine.
“Not only does this provide a unique experience for attendees, it
also promotes the preservation and appreciation of Sabah’s cultural
heritage,” said Rosmawati.
SICC’s commitment to sustainability is reflected in its eco-friendly
practices and technologies. From inverter systems for enhanced energy
efficiency to water stations promoting responsible water use, the centre
actively participates in recycling and employs a Building Management
System for intelligent monitoring and control of its facility.
Source: Travel Weekly Asia