The LED Activation Zone at ICC Sydney.
International Convention Centre Sydney (ICC Sydney) has launched the immersive LED Activation Zone, a dynamic LED screen installation located in the venue’s ground floor foyer.
The space features a LED setup, including LED floor and LED adjoined walls, creating an enveloping 55sqm 4K multimedia environment. With floor-to-wall content synchronisation, the entire space functions as a cohesive, immersive experience capable of showcasing custom brand stories in an interactive environment.
The LED 9.5m x 3m curved wall is custom-built to be versatile. The 5m x 5m floor is load bearing and can support display vehicles, such as cars or machinery. Clients can collaborate with ICC Sydney’s in-house content creation team to create bespoke experiences or choose from existing content. Attendees can engage with brands through interactive digital features, selecting digital backdrops that create memorable, shareable moments.
ICC Sydney CEO, Adam Mather-Brown said: “This is more than a display – it’s a stage for storytelling. We’ve designed the immersive LED Activation Zone to provide a sensory brand experience that’s highly engaging and a premium opportunity for clients to stand out in one of the most high-traffic areas of ICC Sydney.”
The venue recently revealed that it has invested A$2.09 million (US$1.34 million) in its audio visual, LED screen and lighting facilities, more than doubling its LED screen inventory.