China’s domestic MICE recovery continues to gain traction following
the the 27th Quanzhou International Automobile Exhibition, which took
place at the newly opened Jinjiang International Convention and
Exhibition Center (JJCEC) in China’s Fujian province place last month.
The four-day event (25 to 28 June) was not only the first to take
place in the city since the outbreak of COVID-19, but also the inaugural
event for JJCEC, with strict health and safety controls in place. The
exhibition attracted more than 70 exhibitors and 24,000 visitors, and
resulted in more than 4,000 car sales.
Managed and operated by Pico, JJCEC features four exhibition halls
spanning 40,000sqm, making it the largest exhibition centre in Quanzhou.
Despite a positive start, Pico Venue Services executive director, Ho Koon Dow, is remaining cautious about the future.
“Amid uncertainty about when the COVID-19 pandemic will end, it is
difficult to project an outlook for the remainder of the year.
Nevertheless, with the reopening of the China market from May, many
major shows are now scheduled in the second half of the year," he told
"The JJCEC has also confirmed several shows, further to the
successful hosting of the 27th Quanzhou International
Automobile Exhibition in June. Yet, given the fluidity of the COVID-19
situation, the possibility of further changes to these events’ status
cannot be dismissed.”