. Jinjiang convention centre hosts inaugural event amid 'fluid' Covid-19 situation | Meetings & Conventions Asia

Jinjiang convention centre hosts inaugural event amid 'fluid' Covid-19 situation

More than 24,000 visitors attended the Quanzhou International Automobile Exhibition in June, but venue manager, Pico, remains cautious about future business outlook.

Newly-opened Jinjiang International Convention and Exhibition Center hosted its first event, 27th Quanzhou International Automobile Exhibition, in June.
Newly-opened Jinjiang International Convention and Exhibition Center hosted its first event, 27th Quanzhou International Automobile Exhibition, in June.

China’s domestic MICE recovery continues to gain traction following the the 27th Quanzhou International Automobile Exhibition, which took place at the newly opened Jinjiang International Convention and Exhibition Center (JJCEC) in China’s Fujian province place last month.

The four-day event (25 to 28 June) was not only the first to take place in the city since the outbreak of COVID-19, but also the inaugural event for JJCEC, with strict health and safety controls in place. The exhibition attracted more than 70 exhibitors and 24,000 visitors, and resulted in more than 4,000 car sales.

Managed and operated by Pico, JJCEC features four exhibition halls spanning 40,000sqm, making it the largest exhibition centre in Quanzhou. Despite a positive start, Pico Venue Services executive director, Ho Koon Dow, is remaining cautious about the future.

“Amid uncertainty about when the COVID-19 pandemic will end, it is difficult to project an outlook for the remainder of the year. Nevertheless, with the reopening of the China market from May, many major shows are now scheduled in the second half of the year," he told M&C Asia.

"The JJCEC has also confirmed several shows, further to the successful hosting of the 27th Quanzhou International Automobile Exhibition in June. Yet, given the fluidity of the COVID-19 situation, the possibility of further changes to these events’ status cannot be dismissed.”