. IACC launches reopening guide for meeting venues | Meetings & Conventions Asia

IACC launches reopening guide for meeting venues

New 53-page guide focuses on how to redesign space for small and mid-sized conferences and meetings

IACC guide features advice from industry experts on how venues can adapt their offering in line with the ‘new normal’ for meetings and events.
IACC guide features advice from industry experts on how venues can adapt their offering in line with the ‘new normal’ for meetings and events. Photo Credit:Unsplash

As domestic meetings make a comeback across Asia (namely in Malaysia, Thailand and China), event professionals are gearing up for regional recovery, and a new guide from IACC offers strategies and advice on how to reopen venues safely.

Created specifically for meetings and conferences of up to 150 delegates, the ‘Critical Pathway to Re-opening’ guide concentrates on three key areas: the re-designing of the meeting attendee experience; the re-designing of space and the re-designing of the product. Each of these sections including detailed guidance from industry experts on how venues can adapt their offering in line with the ‘new normal’ for meetings and events.

The 53-page guide provides an overview of the entire meeting experience and how this may look in a post-COVID-19 market, from pre-arrival to the event itself. Throughout the guide are examples from a number of IACC’s global member venues, which include venues in Singapore, Japan, the Philippines and Australia.

The guide also shares advice on how venues can maximise available spaces while ensuring delegates can practice physical distancing. There’s also ideas on how to work with food and beverage, how to carry out site inspections safely, and how to adapt pricing structures.

While a surplus of advice is now available, IACC CEO, Mark Cooper, insists there is nothing specifically focused on meetings. “Our guide has been designed specifically for smaller venues, those that are the first to reopen for smaller groups, with easy to digest practical guidance from industry leaders on how to make the most out of their space and how to ensure their venue can reopen safely once their local governments allow them to,” he said.

The reopening guide comes just a month after IACC published its fifth-annual  Meeting Room of the Future report, which predicted that venues will need to offer more flexible meeting spaces and invest more in virtual technology.

According to the report, 76 per cent of venues (surveyed in January 2020 before the outbreak of Covid-19) said they either offer virtual tours now, or are planning to introduce them in the next 12 months. In addition, internet bandwidth is expected to become an even higher priority for event planners, particularly if hybrid events become the norm. Additional changes might also include individually packaged speaker kits and low-touch technology solutions for meal delivery.

The IACC Critical Pathway to Re-opening guide can be downloaded directly from the IACC website and is free for IACC certified venues and associate members, however non-members should be prepared to pay US$199 for access.