Hewlett Packard Enterprise hosts keynote at Las Vegas Sphere

Hewlett Packard Enterprise (HPE) is using Las Vegas’ newest event venue icon, Sphere, to host the keynote address for its president and CEO on 18 June 2024 as part of HPE Discover 2024. This is the first of such events for the venue.

“Big moments call for bold moves,” said Jim Jackson, chief marketing officer at HPE. “At the core of HPE’s rapid transformation is a commitment to bringing innovative, new experiences that engage new audiences and define the future. Sphere is the perfect venue for us to declare what’s next for our brand and to bring to life the technologies that will enable enterprises to thrive in the AI era.”

“Sphere is where the world’s biggest artists, and now the biggest brands, go when they want to create an experience unlike any other,” said Jennifer Koester, president, Sphere Business Operations at Sphere Entertainment.

“Sphere is a next-generation medium and a powerful platform for companies to educate and demonstrate – connecting with their audiences in a way they can only do at Sphere. The HPE keynote will leverage the venue’s cutting-edge technologies to deliver a bespoke experience that sets a new bar for brand storytelling and corporate events.”

Sphere has become renowned worldwide both for its captivating visuals and immersive live experiences. HPE’s session aims to leverage the venue to reimagine corporate events that engage and inspire key stakeholders.

The exterior of Sphere – the Exosphere – is the largest LED screen in the world consisting of some 1.2 million LED pucks, and capable of displaying more than 1 billion different colours. Inside, Sphere’s Atrium has 17,600 seats and a 14,864-sqm LED screen that wraps around the audience, offering a fully immersive visual environment. The venue’s other cutting-edge technologies include Sphere Immersive Sound, powered by HOLOPLOT, which delivers precise, crystal-clear sound to every seat, regardless of the size or type of event.